BoConcept Franchise

Detailed Information

Capital Required
$300,000 - $600,000

Liquid Capital
$750,000

Net Worth
$1,500,000

Financing Assistance
No Financing Available

Training and Support
Available

Initial Franchise Fee
$30,000

CEO Name
Peter Linnet

Existing Units
325

Capital Required $300,000 - $600,000

Liquid Capital $750,000

Net Worth $1,500,000

Financing No Financing Available

Training & Support Available

Initial Franchise Fee $30,000

CEO Name Peter Linnet

Existing Units 325

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Overview

A UNIQUE AND ATTRACTIVE RETAIL FRANCHISE MODEL

BoConcept has grown its global presence as a retail lifestyle brand through a unique strategic market positioning – premium quality and design at a fair price, defined in the market sweet spot as “affordable luxury”.

Our business model and core competencies are applied throughout the value chain from design, branding and marketing to production, logistics, sales and customer service, allowing to optimize the overall sales performance in the stores.

We offer a strong toolbox, support and training within all areas of business and retailing, which makes the setup and management of BoConcept stores straightforward. Therefore, most of our partners are Multi-Unit Franchisees owning several stores.

BoConcept has also developed a superior model for generating quick cash flow, ideal for our Franchise Partners and their expansion plans.

Why Choose Us?

WHY OUR FRANCHISE PARTNERS INVEST IN BOCONCEPT FRANCHISE

BoConcept Franchise is a great business opportunity.

Here are some of the reasons why Franchise Partners decide to invest in BoConcept Franchise and become part of our successful journey:

  • Global brand, with an outstanding reputation and demand worldwide
  • Successful business, expanding to 600+ stores in a few years
  • Experienced and solid franchisor, with a unique, proven and attractive concept
  • Premium quality interior design at fair prices (“affordable luxury”)
  • Business concept with a quick generating cash flow model
  • High turnover per square meter
  • High gross margin
  • Low inventory and no waste or spoilage (production occurs only with effective orders)
  • Minimal employees (4-6 per store)
  • No Royalties
  • Exceptional training and support in all business areas (initial and ongoing)
  • High standard Store Opening Process to help the stores perform from day 1
  • Extensive Marketing, Communication & Visual Merchandising guidance and support
  • Unique “Interior Design Service” – powerful tool to differentiate and upsell

Ideal Candidate

FRANCHISE PARTNER PROFILE

  • Current Multi-Unit Franchise or Multi/Unit business owners
  • Investors or business owners willing to diversify their portfolio
  • Existing furniture retailers interested in discussing re-branding
  • Desire to growth
  • Ability to build up an organization and commit to an ambitious store development plan
  • Sales and business management skills and a willingness to lead, delegate and motivate
  • Retail experience and interest for design can be a plus

History

From Denmark to the world since 1952, BoConcept is the world’s most global retail furniture brand and specializes in premium quality interior design for the cosmopolitan minded customer, creating outstanding modern and sophisticated living spaces at affordable prices.

Since opening the first brand store in Paris, France, in 1993, BoConcept has now over 25 years of Franchise experience and 300+ stores in 65 countries and 6 continents, being a truly global brand and an established, proven and attractive franchise model.

BoConcept has ambitious expansion plans to extensively grow its global presence and reach 600+ stores around the world in the next few years.

Training And Support

SUPPORT AND TRAINING TO FRANCHISE PARTNERS

BoConcept wants to make sure that Franchise Partners get all the necessary support and training to perform effectively and build a profitable business, so we invest greatly in this area providing world-class support, both initially and ongoing, in all business areas and retailing.

Our current Franchise Partners mention that the support structure at BoConcept is “outstanding” and “there is always someone to turn to for advice on how to make the venture even more successful”.

Store Planning

A team of Store Designers work on the best store layout for the available space and then Project Managers coordinate all the build-up process of the new store.

Furthermore, the Store Designers can support the stores with drawings in case of bigger upgrades.

Store Opening

The Store Opening Team at BoConcept is responsible for supporting the Franchise Partners in a wide range of aspects when opening a BoConcept Store, such as recommending a warehouse set up, defining the most effective store routines, training the staff and supporting on all the details that help stores to better perform from day 1.

Retail | Executive Retail Advisor

The Executive Retail Advisors (ERA) have an in-depth understanding of the concept and daily running of the BoConcept store, supporting the Franchise Partners in all the processes and routines that will allow to achieve a better overall performance of the stores.

IT-system and Business intelligence

The IT-system supports the processes in the BoConcept stores, and makes administration, reporting and performance evaluation easier to access and work with.

Moreover, a business intelligence system has been added to enable the use of sales statistics and more data.

BoConcept Training

BoConcept is responsible for ensuring that all BoConcept Franchise Partners and employees are educated according to the set BoConcept standards.

The BoConcept training programs are conducted to ensure the implementation of the best practice in all BoConcept stores.

The training is conducted as a combination of training seminars in Denmark, locally or on-the-job coaching in the store as well as online e-learning seminars.

This is all documented in our on-line platform and manuals, describing all aspects of running a store from sales and management to products and logistics.

Visual Merchandising

The Visual Merchandisers at BoConcept can assist with every styling needs for the stores.

The department develops the BoConcept styling guidelines and keep the stores informed of new inspiration, tips and tricks.

Furthermore, the Visual Merchandising team visits the stores worldwide to conduct styling of new stores as well as help with updates in existing stores.

Customer Service

The Customer Service team assists the Franchise Partners in case of general order related inquiries, claims etc.

Marketing & Communication

BoConcept is a brand. All communication is rooted in our brand values and takes its starting point in a global platform to obtain high brand recognition.

Our experienced Marketing Department at headquarters or in the markets supports and advises our Franchise Partners in all communication aspects and provides all the materials and guidance to efficiently generate in-store traffic.

The global platform includes a full range of marketing materials like catalogues, flyers, in-store materials, advertisements, direct mails and newsletters, branded e-com websites, social media content and tips, press releases, etc.

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Detailed Information

Capital Required
$300,000 - $600,000

Liquid Capital
$750,000

Net Worth
$1,500,000

Financing Assistance
No Financing Available

Training and Support
Available

Initial Franchise Fee
$30,000

CEO Name
Peter Linnet

Existing Units
325

Capital Required $300,000 - $600,000

Liquid Capital $750,000

Net Worth $1,500,000

Financing No Financing Available

Training & Support Available

Initial Franchise Fee $30,000

CEO Name Peter Linnet

Existing Units 325

 

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