Overview
DEMAND FOR CLEANING SERVICES HAS SKYROCKETED
This is a business that can be home-based.
Average Sales among Top 1/3 performing franchisees is $1,904,013.
Maid Brigade is the trusted leader in residential cleaning! A 35-year track record helps the system to advise franchisees on customer acquisition and employee retention, while regularly implementing tools and systems that adapt with today’s customers.
A Maid Brigade franchise is a reliable, scalable business that allows franchisees to develop a loyal clientele that grows week over week, month over month. Whereas residential cleaning was once considered a luxury, it has quickly become a necessity. Maid Brigade franchisees service well over 365 territories nationwide. The franchisees are valuable members of their community, and a trusted resource for homeowners, renters and business owners.
Cleaning services make it possible for consumers to focus time and energy on their careers, families, communities, and themselves. That is why house cleaning is the most valued residential service today.
- More consumers hire personal and residential services as discretionary income increases
- 72% of women say they work a 2nd shift after a full day at the office which includes cooking, cleaning, and managing the household
- The number one reason consumers hire outside help is they’d never be able to meet all their obligations otherwise
- Most house cleaning customers have regular service every two weeks for an average annual value of over $3,700
Why Choose Us?
Brand Stability
Maid Brigade has built a strong culture of franchisees that believe in people, purpose and profit.
Their 35-year track record of advising franchisees in 367 service areas proves they understand customer acquisition and how to implement tools and systems that continue to evolve and adapt with today’s consumers. Many of the existing franchisees support new franchisees during their training process. There is no stronger form of validation than franchisees investing their time to visit new locations and mentor best practices and strategies. Our Maid Brigade franchisees care about our brand!
Easy, Low-Cost Start-Up
Opening a Maid Brigade franchise requires less liquidity and net worth than many other concepts, broadening the pool of potential candidates. A cleaning service is a low-overhead business due to the ability to visit customers rather than customers visiting the office. This eliminates the need for expensive rent and gives owners the opportunity to grow from a smaller office.
Financial Opportunity
One of the many reasons that the cleaning industry is worth $10 billion and growing is due to the abundant financial opportunities. Last year, franchisees averaged over $900,000 in gross revenue, and the top 25% sold over $1 million in cleaning services. On average, 4 in 5 customers are repeat users and the majority of Maid Brigade’s regular customers have service every two weeks.
World Class Support
The brand’s stability translates to unrivaled industry experience. The first Maid Brigade location opened in 1984 and the continued support from the home office support team for 35 years is matchless.
Great Culture
The Maid Brigade franchise opportunity offers financial benefits, but the business owners measure success in different ways.
- Satisfaction of helping someone solve a real problem
- Pride in offering honest labor to hard working people
- Peace of mind that being environmentally friendly is the norm, not the exception to the rule
- Maid Brigade offers flexibility for true entrepreneurs who appreciate the structure and support of a system with the ability to experiment.
Emotional Dividend
We are seeing a growing trend toward occupations and enterprises that positively impact society. In fact, 80% of consumers demand good corporate citizenry from the companies they do business with, like providing its employees with a safe work environment and livable wage.
Maid Brigade meets this demand with:
- Competitive wages
- A comprehensive safety program
- A supportive, family-oriented culture that celebrates the employees
Environmental Leadership
Today’s marketplace is driven by social consciousness. For example, 70% of consumers demand sustainability from the companies they frequent. Maid Brigade is best positioned to capitalize on this consumer demand with our exclusive Green Clean Certified® and PUREcleaning™ systems. Our environmental leadership is crystal clear.
Ideal Candidate
The most successful franchisees share certain traits.
For example, they:
- Enjoy meeting new people
- Feel good helping others
- Like making an immediate difference
- Want to grow a thriving business
- Believe hard-working people deserve a safe, stable job
The ideal candidate will:
Build awareness for the Maid Brigade brand. No one is a better brand ambassador than the franchisee. Successful franchisees focus on grassroots marketing and community networking to promote their brand and build trust and confidence with customers and employees.
Follow the ideal management structure of two key ownership / management roles. Of these two key players, one possesses the critical people skills to interact with customers and employees, while the other possesses the critical back office operational skills to keep the operations functioning seamlessly.
Be a present owner. Absentee ownership is possible after the franchise has been running for some time with established business systems, a customer base, and a trusted management team.
Reside in their territory. Franchise owners should live in or close to the area they’ll be serving. Networking for customers and employees is most successful for owners who share the community with them.
Meet the minimum financial requirement. Candidates should have a minimum net worth of $100,000 and liquidity of $45,000.
History
Maid Brigade has been a leader in residential cleaning since 1985. An innovator in the industry, Maid Brigade was the first residential cleaning company to provide green certified products and solutions.
Maid Brigade’s ability to continuously pivot and adapt has led to a growing group of strong franchisees with a stellar reputation nationwide.
The longevity and success of our franchise system is due to an unwavering commitment of our franchisees to engage and understand their customers. Trust and integrity embodies the Maid Brigade brand.
Training And Support
The two-tier training is unequivocally the best in the industry. New franchisees have the unique advantage of shadowing one of our seven-figure franchisees for four days. This allows training of:
- Best practices
- Hiring and training of employees
- Building a strong company culture
- Customer acquisition
- Technology tools
- How to grow a large business
The second part of training consists of a three-day visit to our new franchisee’s location. Maid Brigade’s experienced operations team help launch the business, while minimizing the learning curve that a new launch entails. The two-tiered approach to franchise training, offers franchisees the confidence and ability to kickstart their business!
Continuous Support:
Maid Brigade prides itself on continuous franchise support throughout the life of your business.
Our support team is made up of experienced franchisees, and other seasoned operations personnel; most of whom have operated or currently own a Maid Brigade franchise. This allows our new franchisees to learn from the very best our system has to offer.
