Company
We are a locally owned business brokerage and advisory firm serving Northeast Wisconsin, focused on helping small to lower-middle-market business owners successfully exit or acquire a business. Our firm specializes in privately held companies with revenues ranging from main-street businesses to more complex owner-operated and management-run enterprises.
What differentiates us is our practical, owner-centric approach. We combine deep transactional experience with real-world operating and financial expertise, allowing us to guide clients through valuation, preparation, marketing, negotiation, and closing with clarity and discipline. We understand the challenges business owners face because we have built, operated, and advised businesses ourselves.
For sellers, we focus on confidentiality, realistic pricing, and maximizing value through proper positioning and buyer qualification. For buyers, we provide disciplined deal screening, financial analysis, and guidance throughout the acquisition process to ensure informed decisions and smooth closings.
Our mission is to serve as a trusted advisor to the local business community by creating successful transitions, preserving legacies, and helping entrepreneurs take their next step with confidence.
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Services Offered
• Business valuations and pricing analysis
• Confidential business sales and exit planning
• Buyer representation and acquisition advisory
• Deal structuring and negotiation support
• Marketing and buyer screening
• Financial analysis and due diligence coordination
• Transaction management through closing
• Franchise resale and acquisition advisory
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About
Aaron Johnson is the Principal Business Intermediary for Transworld Business Advisors of Northeast Wisconsin. He works closely with business owners to confidentially sell, acquire, and transition privately held companies, with a strong focus on practical execution and long-term outcomes.
Aaron is an experienced entrepreneur and president of a holding company with operating businesses in manufacturing, commercial real estate, and business brokerage. His background as an owner-operator gives him a clear understanding of financial performance, operations, and the realities business owners face when preparing for a sale or acquisition.
Known for his disciplined, relationship-driven approach, Aaron helps clients navigate valuation, deal structure, and negotiations with clarity and discretion. He serves clients throughout Northeast Wisconsin, providing trusted guidance at every stage of the transaction process.
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