Company
First Choice Business Brokers is one of the largest business sales organizations in the U.S., listing over $12 Billion in businesses for sale since our foundation in 1994. First Choice Business Brokers specializes in business sales across all industries with transaction sizes from approximately $50,000 to $50 million. First Choice Business Brokers assists business owners in selling their businesses by locating and matching them with a buyer and managing the entire sales process. Additionally, we also work with business buyers to find the right business that meets their purchase criteria. With several offices located throughout the U.S., we have sold thousands of businesses, of all types, confidentially and efficiently through our vast buyer networks.
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Services Offered
I provide full-spectrum brokerage and M&A advisory services tailored to privately held businesses in Southern California and beyond. My focus is on creating a streamlined, confidential, and high-value exit experience for business owners — while maximizing buyer interest and deal certainty.
Services Include...
Confidential Business Valuations:
Using multiplier-based, modular valuation, and discounted cash flow methods to deliver realistic, market-aligned pricing strategies.
Exit Strategy Planning:
Guidance for owners preparing to sell — whether you're 6 months or 6 years away — to position your business for a premium exit.
Deal Structuring & Financing Support:
Facilitation of SBA lending, seller-financing terms, mezzanine financing, private equity, and cash buyer placements — with lender relationships in place to expedite pre-qualification.
Targeted Buyer Outreach:
Access to a curated pool of qualified buyers, including E-2 visa candidates, strategic acquirers, and private investors.
Full-Scope Marketing Campaigns:
High-impact listing strategy across major marketplaces, buyer networks, and proprietary channels — always with discretion and confidentiality at the forefront.
Negotiation & Deal Management:
Hands-on support through the entire process — from marketing to LOI to due diligence to final closing — ensuring your deal stays on track.
Post-Sale Transition Planning:
Assistance with transition periods, training terms, and communication strategy between buyer and seller to protect goodwill.
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About
Aaron Pfeffer is a seasoned Business Broker and licensed California Broker (Lic #01781265) with Iconic in Los Angeles, specializing in small business and lower middle-market transactions up to $100 Million in value.
With over 20 years of experience negotiating complex deals, Aaron brings more than just a license to the table — he brings lived experience, sharp financial insight, and a true understanding of what it means to own and operate a business. A graduate of Indiana University’s Kelley School of Business with a degree in Marketing, Aaron began his professional journey working for top-tier entertainment brands including Creative Artists Agency and Walt Disney Studios. But it was in the world of real estate, lending, and eventually business brokerage where he discovered his true passion: helping entrepreneurs navigate high-stakes transactions with confidence and clarity.
Aaron’s clients value him not only for his deal-making instincts and extensive buyer network, but also for his genuine understanding of the emotional and strategic challenges involved in selling a business. Having owned multiple businesses himself, Aaron knows the grind, the risks, and the relentless drive it takes to build something — and what it takes to exit successfully.
Whether you're preparing for a sale, searching for the right acquisition, or simply need guidance on valuation and strategy, Aaron is the confidant business owners turn to when it's time to make a move that matters.
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