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Colin Heller

Your Partner in Buying & Selling Businesses in Central Texas

Memberships The TABB Certified Business Broker certification distinguishes its holder as a seasoned professional who has a solid educational background, proven accomplishments in completing deals, and an active membership in the TABB.
Memberships The TABB Certified Business Broker certification distinguishes its holder as a seasoned professional who has a solid educational background, proven accomplishments in completing deals, and an active membership in the TABB.
Company
Bosque Ridge

Woodway, Texas

Heller Business Brokers

Heller Business Brokers is a Waco-based firm dedicated to helping entrepreneurs, business owners, and investors buy and sell companies with confidence. Founded by Colin Heller, the firm combines local market expertise with proven transaction processes to deliver results across Central Texas. Whether you are preparing to exit your business or searching for the right acquisition, we provide the professional guidance needed to navigate complex deals with clarity and discretion.

We pride ourselves on building long-term relationships rooted in trust, confidentiality, and a deep understanding of the local business landscape. By blending valuation expertise, strategic marketing, and hands-on deal management, we position sellers to maximize the value of their companies while giving buyers access to opportunities that match their financial and lifestyle goals. Our network of local lenders, attorneys, CPAs, and investors ensures clients have the right resources at every step.

At Heller Business Brokers, you won’t get lost in layers of bureaucracy—you’ll work directly with a dedicated advisor who understands that every business has a story and every owner has unique goals. Our mission is simple: to help you achieve a smooth, successful transaction that preserves your hard work and creates opportunity for the future.
Services Offered
Heller Business Brokers delivers a full suite of brokerage and advisory services designed to support business owners and buyers throughout the transaction lifecycle.

Business Valuations: Market-driven assessments that combine financial analysis, industry data, and regional knowledge to establish fair, realistic values.

Seller Representation: Confidential listings, professional marketing packages, buyer screening, negotiations, and full closing support to maximize sale value.

Buyer Representation: Assistance with sourcing opportunities, evaluating financials, structuring offers, and navigating due diligence to ensure smart acquisitions.

Deal Structuring & Financing Support: Guidance with SBA loans, bank financing, and seller financing; creative solutions like earn-outs or phased buyouts.

Local Market Expertise: Focused on Waco and Central Texas, with insights into regional industries and access to a strong network of professionals.

Our approach is hands-on and relationship-driven. We believe that successful transactions require more than numbers—they demand careful preparation, clear communication, and professional guidance from start to finish. Whether you’re a first-time buyer or a seasoned owner preparing to exit, our services are designed to make the process smooth, efficient, and rewarding.
About

I am an entrepreneur and business leader with deep roots in Central Texas. While at the Hankamer School of Business at Baylor University, I co-founded SimpleBills. What began as a bootstrapped idea grew into a national utility management platform that we ultimately sold to a publicly traded property technology firm in Dallas in 2019. After more than a decade as an entrepreneur, I chose to stay on for four years to experience leading within a larger organization.

My career has been shaped by experiencing the full business lifecycle—launching a startup, driving growth, managing a mature company, and integrating into a corporate environment. Along the way, I developed expertise across operations, technology, sales and marketing, HR, legal, and leadership. I’ve been involved in transactions across industries, sizes, and structures, and today I serve as a mentor to multiple business owners, helping them scale, strengthen, and prepare for successful transitions. My passion is helping families realize the value of the businesses they’ve built and plan effectively for the generations that follow.

I founded Heller Business Brokers to combine transaction expertise with local knowledge and personal commitment. By leveraging a strong network of Central Texas lenders, attorneys, CPAs, and investors, I provide hands-on guidance that protects confidentiality, maximizes outcomes, and makes complex deals feel manageable.

I live in Woodway, Texas, with my wife and three children. Our family is actively involved in our local church, where I serve as Deacon and support operational leadership. Outside of business, I enjoy time outdoors, hunting, and pursuing my passion for technology.

Expertise

Experienced in but not limited to the following services and sectors. Contact for a full list.

  • Manufacturing
  • Entertainment & Recreation
  • Service Businesses
  • Sales of Family or Partner Owned Businesses
  • Valuation Services
  • Business Advising Services
Areas Served
  • McLennan County, TX
  • Bell County, TX
  • Hill County, TX
  • Limestone County, TX
  • Falls County, TX
  • Coryell County, TX
  • Bosque County, TX
  • Montgomery County, TX
  • Brazos County, TX
  • Robertson County, TX
Languages

English

Licensed In
Texas
N/A
Affiliations
  • Member - Texas Association of Business Brokers Member - International Business Brokers Association Member C12 (Business Owners Peer Group)
My Listings For Sale

Established Businesses For Sale

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