Dana Beecher is a dynamic and authentic leader with twenty years of experience in Corporate Finance, specializing in Mergers and Acquisitions, Expense Management, and Financial Planning & Analysis. Most recently, she served as Associate Vice President at CVS Health, leading high-impact Finance transformation initiatives, including multi-billion-dollar integrations and cost-reduction programs that reshaped the business.

As the broker/owner of First Choice Business Brokers Oxford, Dana operates the firm with an Enterprise-grade approach. She provides structured, repeatable, defensible, and accountable processes in a market that is often informal and reactive. Known for her strategic mindset, financial expertise, and ability to “put out fires,” Dana thrives on turning complex transactions into seamless opportunities, guiding clients through every step of the selling process with clarity, confidence, and insight. Whether it’s navigating high-stakes deals or uncovering hidden value, Dana is passionate about helping business owners achieve the outcomes they’ve worked so hard for—and ensuring their next chapter is a successful one.

Experienced in but not limited to the following services and sectors. Contact for a full list.

• We take pride in our active memberships with the International Business Brokers Association and M&A Source, reflecting our unwavering dedication to excellence in our field.