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Eric Johnson

Business broker and M&A Advisor with over 30 years experience buying and selling businesses

Memberships Indicates membership in The California Association of Business Brokers (CABB).
Memberships Indicates membership in The California Association of Business Brokers (CABB).
Company
First Choice Business Brokers Los Angeles

Los Angeles, California

As a Franchisee/Broker at First Choice Business Brokers, I help Main Street to Lower-Middle-Market businesses with proven business models and cash flow find strategic exits. I have been active in starting, scaling, and exiting businesses for over 3 decades having successfully facilitated deals across various sectors, including technology, transportation, manufacturing, retail, and franchise sales.
Services Offered
Business valuation, Business sales, (both buyer and seller side transactions) M&A Advisory
About

Welcome to First Choice Business Brokers Los Angeles—where national expertise meets local heart.

Since joining the First Choice family, we've been on a mission to strengthen our communities by partnering with business owners through life-changing transitions, combining our expert guidance with genuine care to honor legacies, unlock opportunities, and create thriving outcomes for everyone involved.

A Different Kind of Business Brokerage

Los Angeles is one of the world's most dynamic and diverse business ecosystems. Our team reflects this rich tapestry—bringing multicultural perspectives, cross-sector expertise, and a deep understanding of the unique opportunities and challenges facing L.A. business owners.

We don't just broker transactions; we build lasting relationships rooted in trust and integrity. Our success is measured not only in closed deals but in the smiles we create and the legacies we help preserve. Whether you're a tech innovator in Silicon Beach, a family restaurant owner in Malibu, or an established manufacturer in the Valley, we bring sophisticated expertise made accessible for everyone.

We combine the resources of one of North America's largest business sales organizations with a distinctly local approach to empower vibrant communities where businesses and people flourish together.

First Choice Business Brokers (FCBB) is a premier nationwide firm specializing in connecting buyers and sellers for successful business transactions. With expertise and integrity, we provide unparalleled service in the industry.

A Business Sales Organization

Founded in 1994, First Choice Business Brokers has accelerated to become one of the largest Business Sales Organizations in the country. First Choice Business Brokers has offices across the country and the ability to sell businesses in ALL major metropolitan areas – giving Buyers and Sellers a vast network of business brokers and opportunities.

It is our mission to provide the best service, with integrity and transparency, in assisting business owners and future business owners with their transaction.

FCBB is a member in good standing with the Institute of Business Appraisers, International Business Brokers Association and a member of many Chambers of Commerce around the country

Our team comes from varied backgrounds such as accounting, legal, banking, real estate, former business owners and insurance. All agents have gone through extensive training becoming experts in the field of business evaluation, marketing and negotiations to satisfy both buyers and sellers alike.

The buying or selling of a business should never be compared to the purchasing or selling of a home. You deserve experienced, licensed professionals who specialize in business sales – you need First Choice Business Brokers. We are large enough to offer buyers the greatest selection of businesses available, yet small enough to give sellers individual attention.

Our Business Brokers have access to a network of specialists, lawyers, accountants, insurance agents, and tax advisors, to assist in every aspect of the transaction as needed to make the sale go as smoothly as it possibly can. You are the expert in your business, we are experts at selling your business. We value the trust you put in us with one of the biggest decisions most people will make in their lifetime.

Expertise

Experienced in but not limited to the following services and sectors. Contact for a full list.

  • Financial Services
  • Building & Construction
  • Entertainment & Recreation
  • Real Estate Sales
  • Sales of Family or Partner Owned Businesses
  • Stock Sales
Licensed In
California
01118793
Affiliations
  • IBBA, CABB
Agents
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Serving: Los Angeles County, CA

Michael D. Preston is a Business Broker Agent with First Choice Business Brokers in Los Angeles. Michael accumulated over 25 years of experience working with businesses to help increase their productivity and improve their profitability. As a 4th...

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Deanna Dubé Premium

Serving: Los Angeles County, CA

Deanna Dubé is an award-winning Business Broker with First Choice Business Brokers in Los Angeles, specializing in business sales from $50K to $25M across industries including healthcare, food & beverage, entertainment, construction, and more.

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Serving: Los Angeles County, CA

Melanie Smith is a 3rd Generation Business Broker with First Choice Business Brokers Los Angeles (FCBB LA). Melanie grew up with family dinner discussions revolving around listing, selling, and negotiating. After Melanie graduated from the...

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Serving: Los Angeles County, CA

Robin Howard is a Business Broker and M&A Advisor with First Choice Business Brokers Los Angeles. Robin specializes in industry agnostic transactions for small and medium sized businesses up to $50 million. With a passion for community engagement,...

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Serving: Los Angeles County, CA

Profile Photo

Serving: Los Angeles County, CA

Profile Photo

Serving: Los Angeles County, CA

Profile Photo

Serving: Los Angeles County, CA

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