Jon B Roman is the Owner and Managing Partner of Transworld Business Advisors of Atlanta North, an award-winning brokerage firm specializing in business sales, acquisitions, and exit planning. He leads a team of experienced brokers supported by operations, financial analysis, and marketing professionals who work together to guide buyers and sellers through complex transactions.
Since founding the Atlanta North office in 2014, Jon and his team have overseen the successful sale of more than 270 businesses across a wide range of industries, including services, healthcare, manufacturing, distribution, and franchise systems. Through these transactions, he has gained extensive experience navigating the financial, operational, and emotional complexities involved in transferring business ownership.
Selling a business is rarely a simple financial transaction. It involves critical decisions around valuation, timing, deal structure, and confidentiality, while balancing the expectations of buyers, sellers, lenders, and advisors. Jon works closely with business owners, entrepreneurs, lenders, attorneys, accountants, and investors to help prepare businesses for sale, identify qualified buyers, structure transactions, and achieve successful closings.
Jon’s perspective is shaped by a career that spans investment banking, entrepreneurship, and advisory work. Early in his career he worked with Lehman Brothers, gaining exposure to financial markets and corporate finance. He later participated in several investment banking and M&A advisory teams before becoming an entrepreneur himself, building and operating businesses prior to focusing on business brokerage and advisory services.
His professional designations include:
• CCIM – Certified Commercial Investment Member
• CEPA – Certified Exit Planning Advisor (Exit Planning Institute)
• BCBB – Board Certified Business Broker
• CM&AP – Certified Mergers & Acquisitions Professional
These credentials reflect advanced expertise in business valuation, deal structuring, exit planning, and middle-market transaction advisory.
Jon is also a Multi-Million Dollar Lifetime Member of the Georgia Association of Business Brokers (GABB) and currently serves as President of GABB, one of the largest and most respected business brokerage associations in the United States. In this leadership role he contributes to advancing professional standards, education, and collaboration within the business brokerage and M&A community.
With nearly 20 years of experience advising entrepreneurs and more than two decades of personal experience building, operating, and selling businesses, Jon brings both professional expertise and firsthand insight to the process of buying and selling companies.
