3:23 was founded on a simple conviction: when the stakes are high, business owners deserve advice that is independent, principled, and aligned with their long-term good — not advice shaped by commissions or transaction incentives.
The firm’s name comes from Colossians 3:23: “Whatever you do, work heartily, as for the Lord and not for men.” That verse is not branding. It is the operating standard. It informs how we structure our fees, how we define our role, and how we work with clients — even when doing so is more difficult or costly to us.
3:23 works with business owners as a fiduciary. We are not business brokers. We do not charge brokerage fees, success fees, or transaction-based compensation, and we do not structure our relationships around outcomes or deal closings. Our advice is provided under consulting and advisory engagements and is focused on preparation, evaluation, and disciplined decision-making.
We believe the sale of a business is rarely just a transaction. It is often the culmination of decades of work and risk, and it carries lasting implications for taxes, family, legacy, and future stewardship. Our role is to guide business owners through that process thoughtfully — helping them assess readiness, establish realistic expectations, prepare for buyer diligence, evaluate proposed deal terms at a high level, and understand how a potential sale fits into their broader financial life.
Because we are paid for advice rather than transactions, we are free to slow the process down when necessary, to challenge assumptions, and to advise clients not to proceed when the facts do not support it. When licensed business brokers, attorneys, or other specialists are required or appropriate, they are engaged directly by the client, and we coordinate alongside them while remaining independent and objective.
In addition to transaction-adjacent advisory work, 3:23 provides ongoing fiduciary financial planning and investment advisory services. This allows clients to integrate business decisions with their personal balance sheet, tax strategy, investment allocation, charitable goals, and long-term legacy planning over time.
3:23 is built for business owners who care about doing things the right way — not just the fast way. Our clients value clarity, preparation, and advice that is grounded in integrity. We view our work as stewardship, and we take that responsibility seriously.
Financial planning and investment advisory services are offered through 3:23 Financial Services LLC (“3:23”), a registered investment advisor in the state of Texas. Being registered as an investment adviser does not imply a certain level of skill or training. This information is being furnished solely for informational and discussion purposes and the contents herein are not intended to be, nor should they be construed as investment, financial or legal advice. This information does not constitute an offer to sell or a solicitation of an offer to buy any security. Past performance is not indicative of future results. Additional information about 3:23 is available on our website at www.323.team or on the SEC’s website at www.adviserinfo.sec.gov.
