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Victoria Collier
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We help you realize life after law: Sell your firm with us- from contact to contract

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Quid Pro Quo Law

College Park, Georgia

At Quid Pro Quo, we specialize in helping law firm owners navigate the complex processes of valuation and sale with expertise, precision, and the utmost confidentiality.

Our process begins with a comprehensive firm valuation, the critical first step in determining the true worth of your law practice. Unlike basic income-based formulas, our valuation considers the unique characteristics of your firm to deliver an accurate and holistic assessment. This detailed foundation allows us to align the next steps with your specific goals and vision as the seller.

When it comes to selling your law firm, Quid Pro Quo offers a strategic, confidential, and personalized approach. After completing your valuation, we craft a tailored information deck that highlights your firm’s unique strengths and value to prospective buyers. Our dedicated team goes a step further by building a curated list of potential buyers specifically aligned with your firm’s needs, ensuring we identify the best candidates to honor your legacy.

Our efficient prospecting team works diligently to connect you with the right buyer while keeping you informed through weekly updates. Throughout the process, we maintain the highest level of discretion, protecting your privacy and the confidentiality of your firm’s sensitive information.

Every member of the Quid Pro Quo staff is committed to excellence, demonstrating meticulous attention to detail at every stage—from valuation and list building to negotiations and deal closure. Our ultimate goal is to help you achieve the best possible outcome while honoring the legacy you’ve built and safeguarding the well-being of your staff and clients.

At Quid Pro Quo, we pride ourselves on professionalism, confidentiality, and delivering a seamless, client-focused experience.
Services Offered
The valuation process at Quid Pro Quo combines cutting-edge technology with unparalleled expertise to provide you with a comprehensive and personalized assessment of your firm. Using top-of-the-line software, we calculate the financial value of your law firm with precision, while our CEO, Victoria Collier, applies her deep industry knowledge to analyze and interpret the results. This process not only determines the current value of your firm but also identifies opportunities to strengthen key aspects of your business. By addressing these areas, you can enhance your firm’s overall appeal and position it to command top dollar in the marketplace.

A valuation can be purchased as a stand-alone transaction for your immediate needs or coupled with a contract for us to sell your firm, ensuring a seamless transition and optimal results. If the valuation reveals opportunities for improvement to achieve a stronger sale at a later date, our experienced counsel is available to coach your firm toward higher value. At Quid Pro Quo, our goal is to empower you with actionable insights, expert guidance, and a clear path to success, whether you’re ready to sell now or in the future.

We want to help you from contact to contract!
About

Victoria Collier opened her own law firm straight out of law school, building from the experience she obtained as a paralegal in the Air Force and in the private sector. Although Victoria’s niche was in Elder Law Estate Planning, she created a niche within that niche by being the first to teach Veterans Benefits for Seniors to elder law attorneys across the nation. In addition, Victoria co-owned a multi-million dollar company coaching other estate and elder law attorneys on how to build and scale their law firms.

Victoria owned and operated her law firm for 18 years before she sold it in 2020. Prior to the sale, Victoria maintained average gross revenues between $1 – $1.5 million dollars for five consecutive years. Victoria currently co-owns another 8-figure business that helps Veterans, as well as owning a consulting firm. She has previously owned an insurance firm, publishing company, and a real estate business.

Victoria has completed an extensive study on the valuation, purchase, merger, and sale of businesses, including obtaining her Certified Exit Planning Advisor and Certified Value Builder designations.

While all the other business coaches are offering to help you “grow, grow, grow” your business, Victoria focuses on helping you build your firm with the right assets that will make it both valuable and salable when you decide to exit – in 1 to 10 years.
Victoria loved her business and the clients she served. And then she didn’t. She knew she had a choice to either fall back in love with it or to sell it to someone else. She decided to sell it to someone else (when you get the chance, ask her why she chose that option). Victoria spent three years positioning her law firm to sell it. Then, when the decision was made to sell, it took less than 90 days to find the buyer, draft the legal documents, and close.

Victoria now spends a great deal of her time with her children on the farm (as well as in the city where they still live and go to school), and coaching attorneys on building and positioning their law firms to either support their owner the right way or allow the owner to sell it and feel good when walking away.

Areas Served
Languages

English

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Licensed In
Georgia
178358
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