BODYBAR Pilates Franchise
Transformative Pilates workouts meets turnkey franchise system in a booming wellness market.
$250,000
$60,000
25
2019
Fort Worth,TX
Matt McCollum
About BODYBAR Pilates
BODYBAR Pilates is a fast-growing boutique fitness brand delivering high-energy, low-impact Pilates workouts designed to build strength, improve flexibility, and elevate overall wellness. With a mix of reformer Pilates, barre-inspired routines, and innovative equipment, BODYBAR offers dynamic classes for all fitness levels in a welcoming, community-focused environment. Its results-driven programming and personalized attention create a loyal member base seeking a transformative, sustainable approach to fitness.
For franchisees, BODYBAR Pilates stands out with a proven, turnkey business model and strong brand recognition in one of the fastest-expanding sectors of the wellness industry. Owners receive comprehensive training in both studio operations and fitness instruction, along with robust ongoing support. The model is scalable, with flexible studio formats and efficient systems that streamline build-out, staffing, marketing, and daily operations. With a passionate customer community, growing nationwide presence, and a commitment to franchisee success, BODYBAR Pilates offers an exceptional opportunity to build a thriving, in-demand fitness business backed by a respected and continuously evolving brand.
Franchise Unit Trends & Revenue
25
11
$628,760
* in 2023
Franchise Fees
$60,000
Veteran's Fee: $44,500
7.0%
Gross Sales
2.0%
Gross Sales
Why Choose BODYBAR Pilates?
Limited competition in the boutique fitness segment with a specialization in pilates.
Organic growth over the last 3 years with 45+ open studios and 105 awarded territories.
Starting Costs & Investment Requirements
$487,159 - $777,130
$750,000
$250,000
Training & Support
BODYBAR Pilates delivers a robust training and support system designed to give every franchisee confidence from day one and ongoing guidance as they grow.
Initial Training
- 30 hours of online owner training covering operations, branding, technology, and business fundamentals.
- 1 week of in-person Owner Training in Dallas for hands-on instruction in daily operations, marketing, and leadership.
- 1 week of Instructor & Studio Manager Training in Dallas to ensure exceptional class delivery and a consistent member experience.
- Instructor training cost: $7,500 (airfare and lodging not included).
Launch Support
- Site selection assistance to identify the right market and location.
- Lease negotiation support to help secure favorable terms and reduce risk.
Ongoing Support
- Dedicated mentor assigned after training, providing continuous coaching and guidance.
- Ongoing operational support, best practices, and access to an experienced corporate team.
- Continuous training opportunities to help owners and instructors stay current with systems, programming, and brand standards.
This structured, hands-on approach ensures franchisees never feel alone and are fully supported from build-out through long-term studio growth.
History
Founded in 2011, BODYBAR Pilates began as a single studio with a mission to redefine fitness by combining reformer-based Pilates with a high-energy, community-driven experience. The brand quickly gained traction for its dynamic yet accessible classes—welcoming members of all fitness levels—and for fostering a supportive, encouraging environment that resonated with clients looking for strength, flexibility, and overall wellness.
Recognizing the rising demand for boutique Pilates studios, BODYBAR launched its franchise program in 2019. Since then, the company has experienced rapid nationwide expansion. In 2024, BODYBAR made its first appearance on the Inc. 5000 list — ranked No. 276 — in recognition of an explosive 1,192% three-year revenue growth. By September 2024, BODYBAR had signed its 100th franchise agreement.
Today, BODYBAR remains committed to delivering high-energy, low-impact Pilates workouts in welcoming, community-focused studios. Its proven systems for site selection, studio build-out, marketing, member recruitment, and ongoing support deliver a scalable, owner-friendly path to building a thriving fitness business rooted in holistic wellness and community engagement.
Ideal Candidate
- Management experience key - fitness experience not necessary.
- Passion player for community engagement and health and wellness.
- Happy people.
- Spouse partnerships.