Elements Massage Franchise
A leading therapeutic massage franchise built on recurring memberships, strong unit economics, and scalable systems.
$150,000
$450,000
240
2006
Denver,CO
Amanda Clark
About Elements Massage
At Elements Massage™, we’ve built a therapeutic-massage franchise that delivers on both wellness and business success. Since its founding in 2006, the brand has grown to nearly 250 studios across the U.S. and Canada, making it one of the fastest‑expanding names in massage and wellness.
Thanks to our signature membership model — the Elements Wellness Program™ — studios average about 557 members per location, with top-performing studios exceeding 1,200 members. This recurring‑revenue base offers strong stability and predictable cash flow for owners.
Financial performance further underscores the opportunity. Studios open more than one year report an average unit volume (AUV) of about $955,676. Top‑tier studios (top 10%) have reached AUVs over $2.26 million, showing the revenue potential when operations are managed effectively.
Recognition and brand strength add further value. Elements has been ranked on the Inc. 5000 list of fastest‑growing private companies and the Entrepreneur Magazine “Franchise 500.”
In 2023, the brand was named among the Top 100 “Game Changers” by Franchise Dictionary Magazine — a nod to the model’s recurring-revenue strength and rising demand for wellness services.
Finally, the support and infrastructure of parent company WellBiz Brands, Inc. add a strategic advantage. Owners benefit from proven systems, membership‑marketing tools, training, and operational support — making Elements a fully supported, growth‑ready investment.
Franchise Unit Trends & Revenue
240
4
$936,342
* in 2024
Franchise Fees
$450,000
Veteran's Fee: $32,000
6.0%
Gross Receipts
2.0%
Gross Receipts
Why Choose Elements Massage?
- Proven Success – Elements Massage operates a streamlined, service-focused business model centered on therapeutic massage and exceptional client care. With strong membership-driven revenue and loyal, long-term clients, franchisees benefit from a concept that is both meaningful and consistently profitable.
- Strong Brand – Backed by WellBiz Brands, Elements Massage is a trusted national leader in therapeutic massage with a reputation for delivering personalized, high-quality bodywork. The brand is supported by a powerful wellness portfolio that spans hundreds of units nationwide, reinforcing credibility and consumer confidence.
- Growth Opportunity – The scalable model allows owners to grow at their own pace through increased membership volume, expanded therapist capacity, and potential multi-unit ownership. High consumer demand for wellness and stress-relief services creates strong opportunity for long-term expansion.
- Marketing & Operational Support – Franchisees receive comprehensive onboarding, hands-on operational training, marketing programs for launch and ongoing growth, and continuous guidance from industry specialists. Support includes therapist recruiting tools, guest experience best practices, and business-performance coaching.
- Feel-Good Business – Elements Massage improves clients’ lives through pain relief, stress management, and overall well-being. Owners take pride in running a people-first business that creates real impact for clients while offering a supportive, purpose-driven workplace for massage therapists.
- Be Your Own Boss – Build a deeply rewarding career with a mission-driven wellness brand. As a studio owner, you’ll shape your culture, lead an expert team of therapists, and grow a business rooted in healing, community, and long-term client relationships.
Starting Costs & Investment Requirements
$515,789 - $729,603
$350,000
$150,000
Training & Support
Support Every Step of the Way
At Elements Massage, we’re with you from pre-opening through grand opening and beyond. Your Business Coach/Director provides comprehensive support across membership, marketing, recruitment, and IT, giving you the guidance and resources you need to establish a thriving massage therapy business in your community.
Marketing and Local Growth
Our marketing support is designed to help your location attract and retain clients from day one. We assist with local store marketing, membership presales, digital campaigns, and national brand initiatives while ensuring all brand guidelines are followed. Franchisees receive step-by-step guides, marketing kits, and branded materials to execute campaigns effectively. Training and turnkey resources empower you to take control of your local marketing strategy, and ongoing support—including Help Desk articles, Schoox training, Office Hours, and additional calls—ensures you can implement promotional and seasonal campaigns tailored to both national and local goals.
Driving Business Performance
Your Business Coach/Director works closely with you to align operational support with marketing execution, helping maximize membership growth, client retention, and overall shop profitability. By combining national brand resources with localized strategies, Elements Massage ensures every franchise is positioned for long-term success and becomes a trusted wellness destination in its community.
History
2006 – Founding of Elements Massage
Elements Massage was started by a massage therapist who envisioned a massage studio built around personalized, therapeutic sessions, rather than generic treatment.
The concept — known as “The Elements Way®” — emphasized matching clients with therapists whose strengths suited their needs, delivering custom therapeutic massage every time.
2006 – 2007– Begins franchising under the new model
Shortly after founding, Elements Massage began offering franchise opportunities, enabling independent entrepreneurs to open studios using a standardized, proven service model.
2016 – 10‑Year Milestone & Early Footprint
By 2016, Elements Massage hit its 10‑year franchising anniversary. At that time, the brand had grown to 223 studios in 36 states.
The “client‑first” philosophy and commitment to therapist quality remain central to the brand’s identity and success.
2015 – Strong Growth, Membership Model & Revenue Breakthrough
Reportedly in 2015, Elements Massage surpassed $100 million in revenues system‑wide.
The brand had more than 80,000 members enrolled in its signature monthly membership program as of early 2016.
That membership-based recurring-revenue model, combined with a satisfaction guarantee (the Elements Promise™), helped stabilize cash flow and build member loyalty.
2018 – Innovation & Service Expansion; Corporate Investment
In 2018, Elements Massage established a corporate business unit named Elements Corporate Ventures to purchase, operate, and build corporate‑owned studios — signaling a serious commitment to growth and quality control.
That same time, the brand began experimenting with expanded therapy options beyond traditional massage — launching services such as aromatherapy (AromaRitual®), hemp‑infused therapy (Herbal Ritual), cupping, compression therapy, and other wellness innovations in select studios.
Elements Massage’s corporate leadership also created a role for a Chief Wellness Officer, and rolled out ongoing training and development programs for therapists, reflecting a deep commitment to professional, high‑quality therapy and consistent client experience.
2019 – 250‑Studio Milestone & National Recognition
In June 2019, Elements celebrated the opening of its 250th studio (in Denver, CO), marking a significant growth milestone. Elements Massage
The brand has been recognized for customer service excellence — it ranked #1 in the Spa, Wellness & Beauty category in a nationwide service‑quality list by Newsweek’s inaugural 2019 list of America’s Best Companies for Customer Service.
2020s – Continued Growth & Multi‑Unit Expansion Strategy
The Elements business model emphasizes recurring revenue through its membership program, with additional revenue streams from retail products, gift cards, and service upgrades — offering solid economics for franchisees.
The brand continues expanding territorially. In 2024, Elements signed its largest‑ever area development agreement — a multi‑unit deal with a restaurant-operating group, covering many new studios in Utah and Colorado.
As part of the broader WellBiz Brands platform, Elements benefits from shared infrastructure, operational support, and access to a large wellness/beauty‑franchise network that includes other well-known brands.
Ideal Candidate
The ideal Elements Massage franchisee is a compassionate, business-minded leader with an entrepreneurial drive and a genuine passion for health and wellness. They are committed to delivering exceptional, client-focused experiences and creating a calming, supportive studio environment that keeps members engaged, satisfied, and returning consistently. They understand the strength of Elements’ proven, membership-based therapeutic massage model and are motivated to grow through client retention, community involvement, and potential multi-unit expansion.
Successful candidates excel at leading people and building strong teams. They can recruit, support, and inspire licensed massage therapists while fostering a positive, wellness-driven culture that prioritizes both guest care and therapist well-being. They embrace the Elements Massage mission, uphold brand standards, and serve as trusted advocates for wellness in their community.
Operationally disciplined and results-oriented, they follow the established franchise system while bringing strong management, organization, and sales skills to drive consistent studio performance and long-term success.