iSmash Franchise
New Immersive Attractions, Low Start-Up, Avg. $198k profit, join the fastest growing entertainment brand with 100+ units sold
$100,000
$54,950
-
2021
Rochester,NY
Steven Shortino
About iSmash
Opportunities like iSmash rarely come along. As we expand into new cities, demand for iSmash locations continues to exceed expectations, with many of our stores operating at or near full capacity week after week.
iSmash is quickly becoming one of the most exciting brands in experience-based entertainment. As technology evolves, so do we. In 2026, we’re launching an incredible new wave of attractions including immersive technology, augmented reality experiences, and sports simulators — ensuring our locations stay fresh, exciting, and ahead of the competition.
Our mission is simple: deliver the most thrilling, cutting-edge entertainment experiences all under one roof.iSmash offers a fully turnkey franchise system designed to help entrepreneurs succeed. We support our franchisees every step of the way, including:
- Site selection
- Lease and landlord negotiations
- Store design and buildout
- Equipment and inventory
- Marketing and customer acquisition
- Ongoing operational support
As an owner/operator, running an iSmash location is both exciting and rewarding. With strong systems and support in place, many owners are able to build teams that allow the business to run smoothly while they focus on growth and expansion.
Each location features fan-favorite attractions such as:
- Rage Rooms
- Splatter Paint Rooms
- State-of-the-art Axe Throwing lanes
- New immersive entertainment experiences launching in 2026
Our stores currently operate with an average 24.3% net margin, generating approximately $198,000 in net profits (2024 average).
With just $100K down (SBA financing available), you can begin your journey toward owning an iSmash franchise and bringing one of the fastest-growing entertainment concepts to your market.
Now accepting franchise partners in select territories.
-
-
$769,112
* in 2025
Franchise Fees
$54,950
Veteran's Fee: $49,455
6.0%
Gross Sales
0.0%
Why Choose iSmash?
Established Brand & Proven Success: iSmash is the pioneer and leading brand in the smash room entertainment industry. Our business model has been meticulously refined and proven through rapid nationwide expansion.
Thriving Family Entertainment Industry: Expected to grow to over $30 billion by 2028.
Unique Entertainment Offerings: Rage Room, Axe Throwing, & Black Light Splatter Painting!
Low Investment & High Returns/Profit Margins: This balance makes it an attractive investment for entrepreneurs.
Comprehensive Training & Support: iSmash offers a detailed initial training program of approximately 40 hours, both in classroom settings and on-site.
Marketing & Operational Support: We handle all aspects of online marketing at a low cost, including paid advertising, social media, and SEO.
Community & Flexibility: We value the fresh perspectives that new partners bring, offering an opportunity for franchisees to influence brand evolution.
Ease of Operation: iSmash’s turnkey franchise model comes with pre-existing infrastructure, comprehensive documentation, and real-time support.
Starting Costs & Investment Requirements
$277,593 - $753,748
$250,000
$100,000
Training & Support
Site Selection Assistance: Available
Lease Negotiation Assistance: Available
Length of Training: 40 hours
Training Description:
Initial training consists of 18 hours of classroom training, conducted remotely via online LMS, and 22 hours of on the job training at an iSmash facility.
Topics covered in the initial training include:
- Pre-Opening Procedures
- Daily Operating Procedures
- Human Resources
- Marketing
- Sales and Pricing
- Technology
Supplemental training is offered both remotely and on-site as needed.
Operational and Marketing Tools:
Full marketing library available to create full suite of custom print and digital marketing executions. Franchisor provides graphic design and marketing services, including creation and management of all digital marketing initiatives.
History
The first iSmash location was opened in October 2018 in Rochester, NY. Founder Steven Shortino saw the video online and decided to take a then thought to be wild idea into reality. The initial location was a success from day 1. Sales continued to grow across the first full year in business which was 2019. We were hitting all-time highs in the early parts of 2020. Then the COVID pandemic struck.
Due to government mandates, we had to close our business for almost 4 months. But Shortino was determined not to let that slow down his business. He took advantage of the downtime to redo his entire facility and ultimately "re-launch" the business in July of 2020. The initial reception was better than expected at a time filled with apprehension.
Towards the end of 2020, sales started to explode and hit record highs. This prompted the founder to consider opening a 2nd location in Syracuse, NY, which he did so successfully in May of 2021. It was around this time also that Shortino began to consider franchising iSmash.
iSmash officially became certified to sell franchises in the latter part of 2021. Shortino and his team worked diligently to perfect their franchise offering before launching. iSmash sold its 1st franchise in Tampa, FL in June of 2022. 11 more franchises followed over the next 18 months.
The company is showing no signs of slowing down. Expecting to up their franchise units sold and open tremendously over the coming years.
As the dominant player in the smash room industry, iSmash is poised to become a national success.
Ideal Candidate
First Value: Achiever - A tenacious business builder, never satisfied until they dominate the market. Motivated by accomplishment, they have a goal-oriented lifestyles and a deep commitment to success. Results, respect and control define success for the Achiever. They prefer unique, scalable, quality service and business-to-business or solution-oriented concepts.
Second Value: Emulator - Motivated by an insatiable desire for success, they are driven to do whatever it takes to conquer a challenge. Recognition and money defines success for Emulators. They prefer prestigious, progressive concepts that offer heroic, innovative solutions for their clients. They are independent thinkers and require a high degree of flexibility.