Set the Stage Franchise
Where Staging Meets Furnishing Needs. Set the Stage is the leader in the Home Staging and Furnishing Sales industry. Since 2016, we’ve tapped into high-demand real estate services with a business that’s simple to launch, fast to scale, and built for recurring revenue. Our proven model combines visually striking staging with a modern retail twist—renters can instantly purchase furniture and décor with a quick QR scan.
$50,000
$59,500
24
2023
South Jordan,UT
Courtney Clark
About Set the Stage
We are the largest Home Staging and Furnishing Sales franchise in the US. Since 2016 we have operated with systems and processes that allow you to scale quicker, generate more revenue faster and create more freedom of time. Many of our franchisees have booked jobs their very first week in business!
Furnishing sales revenue makes up over 50% of our sales - Set The Stage is just as much a furnishing sales business as a staging business. We purchase furnishing at discounted wholesale prices and sell retail through our staging projects. People walking through our staged homes can simply scan a QR code to purchase what they are looking at.
Franchise Unit Trends & Revenue
24
18
$378,349
* in 2024
Franchise Fees
$59,500
Veteran's Fee: $53,550
6.0%
Gross Revenues
2.0%
Gross Revenues
Why Choose Set the Stage?
SEE IT, LOVE IT, GOTTA HAVE IT! Innovative furniture and décor marketing and sales within every Vacant Home, Model Home and Short Term Rental Home Staging project, as well as, in featured online Staging Collections.
OUR CLIENTS ARE Home Sellers, Real Estate Agents, Home Builders, Real Estate Investors and Furnishings Consumers.
WHY A HOME STAGING AND FURNISHINGS BUSINESS?
We have found a genius way to showcase and market trending furnishings to consumers through our “temporary bricks and mortar showrooms” and give amazing business opportunities to individuals that are passionate about design, furniture and décor.
- This is not work...it is “Fun with Purpose & Pay!”
- Capitalize within multiple Billion Dollar Industries including Real Estate, Home Builders and Furnishings.
- Unlimited potential with high margins, low overhead, cash flow friendly and extremely profitable.
- Multi-revenue streams in scope of services and products
- Aggressive setup and launch for immediate success
- Innovative and automated systems and technology for scalability, sustainability and profitability
- Deeply discounted wholesale buying power with top furnishing vendors
- Extremely low employee turnover due to team member fulfillment and purpose
- Recession resilient - Homes will always be selling. Successful in a Sellers or Buyers Market.
- Pandemic resilient - Real Estate is an “essential” industry
- Low overhead - A large office/warehouse space is not needed to get started, and minimal staffing is required. No need to scale by building a fleet of trucks
Starting Costs & Investment Requirements
$190,320 - $237,825
$150,000
$50,000
Training & Support
We provide extensive support in all aspects of business set-up, initial training, launching and on-going operational support. Our systems encompass everything a franchise owner needs for success including Marketing & Sales, Operations, Management, Financial Tracking, & Technology. Some of the training may be completed within your assigned Operating Territory, however due to the nature of our business, most training will be done from our South Jordan, Utah location or at another location that we designate. Our instructors and support staff will train you based on the written manuals we will lend you. We will discuss your questions and walk you through the operation of the business. We expect Pre-Opening Training to take you up to a 30-day period to complete. In addition to the training, we may also send an employee or trainer to your Operating Territory to assist with initial work and make sure you have understood all the information provided in the training.
Below are just some of the additional help we offer when launching a franchise:
- Assist with selecting a favorable warehouse location
- Assist with finding reliable furniture movers
- Assist with warehouse design, set up and inventory flow
- Assist with finding and hiring great team members
- Assist setting up presentation appointments at real estate brokerages and builders and investor associations
- Assist setting up staging consultations
- Assist setting up Set The Stage APP and inventory input
- Online training program for Staging Managers, Stagers, PLC Consultants, Project Managers and Movers
- Comprehensive Operations Manual including document templates, forms, marketing materials, etc.
- Home Office offers continual business development support and additional training options.
- Regular Collaborative Meetings, Conferences and Retreats with Home Office and other Franchisees
History
Set the Stage is the nation’s leading franchise in the Home Staging and Furnishing Sales industry. Founded in 2016, we’ve built a scalable, recession-resistant business model with multiple revenue streams—including home staging, short-term rental furnishing, and high-margin furniture sales. Our proven systems enable franchisees to launch quickly, with many booking revenue-generating jobs in their first week.
We are proud to be the largest Home Staging and Furnishing Sales franchise in the U.S. Our turnkey processes, national vendor relationships, and built-in retail model allow franchise owners to grow faster, earn more, and enjoy greater flexibility.
What sets us apart? Over 50% of our revenue comes from furniture sales. We purchase furnishings at discounted wholesale prices and resell them at retail through our staging and rental furnishing projects—turning every project into a revenue opportunity. Set the Stage is more than staging—it’s a creative, high-growth business built for today’s real estate and design-driven economy.
Ideal Candidate
Our franchisees come from a widely diverse array of backgrounds, ranging from stay at home moms to CEOs. This is perfect for husband and wife teams. You do not need to have design experience but at least one of the partners should have some passion around interior design, real estate and furnishings, home organization or event planning. We are looking for franchise partners that want to release their creativity, build a team and be part of an organization with a positive culture. As this is truly a B to B type of business, you should be outgoing and proactive. A marketing or operations background is ideal.
The following attributes would be valuable in the ideal candidates:
- Problem solver and can make quick decisions
- Organized in coordinating, scheduling and follow-up tasks
- Hard working, self-motivated and communicates well
- Friendly, displays a positive attitude, and enjoys working with professionals and team members