Shine Franchise
Low investment, high demand, & multiple revenue streams. Join the booming home services industry with full support and proven systems.
$100,000
$49,900
74
2010
Grandville,MI
Chris Fisher, Founder & CEO
About Shine
Shine is a purpose-driven, scalable franchise opportunity that combines a low-cost entry with a clear roadmap for growth. Franchise Owners start lean—with just one van and two team members—and scale confidently using our defined Phases of Growth. What really sets Shine apart is our year-round, high-margin service mix and industry-leading training program that supports success every step of the way. Add in a values-led culture and proven profitability, and it’s easy to see why nearly 20% of Shine Owners run million-dollar businesses. This is a brand with heart—and serious business potential.
Franchise Unit Trends & Revenue
74
20
$415,277
* in 2024
Franchise Fees
$49,900
Veteran's Fee: $47,400
7.0%
Gross Revenues
2.0%
Gross Revenues
Why Choose Shine?
- Simple & Scalable Business Model: We offer a low-cost, low-overhead model built for focused, strategic growth. With just one van and a two-person crew (Crew Leader + Technician), Franchise Owners can launch quickly—without the burden of large upfront expenses or complex infrastructure. As demand increases, owners can scale confidently by adding team members and vehicles, following a clear, low-risk expansion roadmap aligned with their market. This enables organic, sustainable growth without unnecessary risk. What makes Shine truly unique is the blend of simplicity and lifestyle flexibility.
- Defined Phases of Growth: We’ve built our Defined Phases of Growth to give Shine Franchise Owners and their Business Coaches a clear, structured roadmap to scale the business with confidence—powered by the Entrepreneurial Operating System® (EOS). Designed with simplicity in mind, this model outlines annual revenue goals, marketing activities, hiring triggers, and leadership development, all anchored in the EOS tools like the Vision/Traction Organizer (V/TO), Accountability Chart, Scorecard, and Rocks. Today, 8 Shine Franchise Owners operate at this level of autonomy, and nearly 20% of our system has surpassed $1M in annual revenue. This proven model, combined with the EOS framework, provides a predictable, scalable path to long-term success—because we believe that with the right plan, the right support, and the right mindset, Owner success is not only possible, it’s achievable.
- Heart & Hustle Culture: We have a culture that drives impact and results! Our mission is to create a brighter world by being a light—and that shows up in how we lead, how we serve, and how we grow. We foster a culture rooted in kindness, integrity, and purpose, where Franchise Owners, team members, and customers all feel valued and supported. But we also believe in results. That’s why our culture balances heart with hustle, blending the warmth of servant leadership with a lion’s mentality—focused, fearless, and relentlessly committed to growth. Our Franchise Owners are servant leaders who don’t follow the crowd—they lead it. Franchise Owners choose Shine not just to build a business—but to make a meaningful impact, drive results, and lead boldly. We’re not just growing teams—we’re developing strong, values-driven leaders who make their mark in their communities and beyond.
- Diverse Year-Round Revenues: Our business model is strategically designed to combat seasonality by offering a broad range of services that generate revenue all year long. Franchise owners benefit from a diverse mix of high-demand offerings, ensuring consistent cash flow, maximizing employee utilization, and supporting sustainable, scalable growth—regardless of the season. As seasons shift, franchise owners unlock additional revenue through holiday lighting installation, takedown, and storage, as well as landscape and permanent lighting solutions. Specialty services such as solar panel cleaning create even more opportunities to serve both residential and commercial clients.
- Industry-Leading Training: Launching a business can feel overwhelming, which is why Shine’s Bright Start Training & Launch Program is designed as a bite-sized, step-by-step process that builds confidence without overload. It begins with Bright Start 1, a virtual onboarding experience through Shine University. Owners meet 1–2 times per week with the training team, focusing on business setup, budget completion, early marketing, hiring, and sales preparation. Next is Bright Start 2, an in-person training at Shine’s Home Office near Grand Rapids, Michigan. Franchise Owners and their BDM and/or Crew Leader receive hands-on field and business training to ensure alignment and readiness for launch. Following this, owners receive 12 weeks of dedicated Launch Coaching to help implement what they’ve learned, hit early KPIs, and build a solid operational foundation. Once Launch Coaching is complete, owners graduate to working with a Franchise Business Coach who helps drive quarterly and annual goals through focused efforts and accountability.
Starting Costs & Investment Requirements
$141,570 - $189,295
$300,000
$100,000
Training & Support
Marketing & Technology
Shine provides franchise owners with a comprehensive suite of marketing and technology tools designed to streamline operations, grow your business, and offer flexibility in how and where they work. Shine’s marketing department works diligently to maximize the brand’s exposure across search engines through search engine optimization (SEO) and paid digital marketing efforts, including search engine marketing (SEM). The marketing support also includes scheduling and customer management software (CRM) with mobile apps, enabling on-the-go access to manage operations efficiently. The robust digital marketing platform helps optimize your online presence, attracting more customers and driving growth.
In addition, Shine provides online review and customer survey platforms to gather valuable customer feedback and maintain high satisfaction levels. Franchise owners also have access to online training and a digital document library, ensuring that they have all the resources they need to succeed.
Beyond digital efforts, Shine’s support team implements promotional marketing, public relations, and advertising strategies. These resources include hiring agencies and in-house personnel to assist with brand development, average unit volume growth, and media promotions. This includes listings in directories, media subsidies, and the creation of promotional materials such as advertisements, circulars, coupons, banners, posters, and point-of-sale items. These materials are developed for all franchise owners and can be used to promote, enhance, or further the growth of the Shine system. National advertising fees may also cover website and social media maintenance, SEO services, and technology development for the brand.
Shine’s marketing support ensures that franchise owners are equipped with the right tools and resources to effectively manage operations, connect with customers, and grow their businesses while expanding the Shine brand’s reach.
Initial Training | Bright Start Training Program
Shine’s initial training program is designed to thoroughly prepare franchise owners for a successful launch and sustained growth. The training spans over seven weeks, providing a step-by-step process that equips you with the knowledge and resources necessary to build a thriving Shine franchise.
During the first part of the training, you’ll focus on setting up the foundational elements of your business. This includes establishing your business entity, developing your business plan, and laying the groundwork for your marketing strategies. You’ll also begin virtual technical training through Shine University, Shine’s comprehensive online learning platform, which covers everything from operations to marketing.
As you progress, you will set up essential technologies, including the customer relationship management (CRM) system and revenue processing tools, and meet with key vendors to build important relationships. Additionally, you’ll obtain all necessary insurance, start the build-out of your new location, and ensure it’s ready for launch.
The training culminates in a one-week, onsite program at Shine’s home office in Michigan, where you’ll receive hands-on experience and guidance from Shine’s expert team. This immersive training will give you the practical skills and knowledge needed to run your Shine franchise smoothly.
Immediately after opening, Shine provides robust onboarding support. Your onboarding training coach will schedule a series of weekly calls to guide you through the early stages of operation. Over the next six weeks, you’ll have 2-3 support calls each week to ensure your location is running efficiently and that you have full access to the tools and resources Shine offers. This personalized support ensures that you’re never alone, as Shine works closely with you to help your franchise succeed from day one.
Shine University
Shine University is an essential resource for Shine franchise owners, offering a dynamic and evolving Learning Management System (LMS) designed to help franchise owners succeed. This user-friendly platform houses all training modules and business development tools.By consistently using Shine University, owners can save time, money, and resources, while ensuring that their team stays on top of best practices. Whether they’re onboarding new crew members, refining their leadership skills, or enhancing office management, Shine University provides the knowledge and tools necessary to build a strong, efficient operation.
Key features of Shine University include:
- Comprehensive training modules for all roles: Technicians, Crew Leaders, Business Development Managers, and Owners.
- Safety resources, SDS sheets, and chemical cheat sheets for field use.
- Business resources including PDFs, Google Docs, and templates for managing day-to-day office operations.
- Training recordings, live Q&A sessions, and detailed CRM (BPro) system tutorials.
- Marketing support with guides, images, and step-by-step instructions for posting on social media.
- Business development strategies, financial plans, and best practices for onboarding and offboarding.
On-going Support | Franchise Business Coaches
At Shine, we’re committed to the long-term success of our franchise owners and our Franchise Business Coaches play a key role in helping them achieve it. These coaches meet with franchise owners at least once per quarter to review performance metrics, share best practices, and address any challenges they may be facing. For franchise owners needing additional support, our coaches are readily available for more frequent meetings, ensuring owners never alone on their business journey.
Shine offers ongoing support to franchise owners through monthly check-ins with your Franchise Business Coach, where they review the P&L, marketing efforts, and strategic planning. Additionally, we conduct on-site visits for a comprehensive 100-point performance review, ensuring each business operates at peak efficiency. Our coaching sessions focus on critical aspects of the business, such as sales metrics and planning, financial awareness, and upholding Shine’s five core values. If a franchise owner falls below Shine’s standards in these or other areas, we may request participation in weekly one-on-one coaching calls until the issues are addressed. Franchise owners also receive regular support from Shine’s team, including marketing guidance, consulting, and access to the Director of Training for any training needs.
History
Shine’s story began in 1999 when founder Chris Fisher picked up a gas station squeegee and a bucket—unaware he was starting a movement. What began as Golden Eagle Window Cleaning in West Michigan has grown into Shine, a nationally recognized franchise system with over 75 locations. Chris continues to lead with the same hands-on spirit, inspiring franchisees to build businesses rooted in purpose, profit, and community impact. His heart for service extends far beyond the business, with ongoing efforts in Uganda and a family life centered around giving back. Shine isn’t just about cleaning windows—it’s about creating brighter lives, one community at a time.
Ideal Candidate
Unified by their traits of motivation, coachability, and a strong desire to be a light in their community, these personas embody the diverse yet complementary nature of our Franchise Owner network. While prior business ownership experience is not a prerequisite, Shine prioritizes qualities such as financial literacy, effective team building, and strong networking & sales skills. These traits, combined with Shine's comprehensive training and support, ensure that each Franchise Owner can build a successful and fulfilling business.