True REST Float Spa Franchise
Own a Proven Wellness Franchise. Where Float Therapy Meets Sauna, Cold Plunge, and Scalable Wellness Revenue
$150,000
$39,500
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2015
Tempe ,AZ
Nick Janicki
About True REST Float Spa
True REST is the nation’s leading float therapy spa franchise, offering a proven, membership-driven wellness model built on deep rest, recovery, and longevity. For over 15 years, True REST has helped millions of guests reduce stress, relieve pain, improve sleep, and restore mental clarity through float therapy. Today, the brand is expanding into a full-spectrum recovery spa with the Vitality Suite, featuring sauna, cold plunge, and red light therapy. The result is a modern, multi-service wellness destination with strong recurring revenue, high retention, and multiple growth levers under one roof.
What makes True REST especially attractive to franchisees is its turnkey system and depth of support. Franchise owners benefit from enterprise-level site selection, proven buildout and design standards, comprehensive training, national marketing, and ongoing coaching. With a scalable footprint, strong brand recognition, and expanding demand for recovery-focused wellness, True REST offers both first-time owners and multi-unit operators the opportunity to build a purpose-driven business that delivers measurable impact for clients and long-term value for owners.
Franchise Fees
$39,500
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Why Choose True REST Float Spa?
Lead the Recovery & Wellness Movement
True REST is the nation’s leading float therapy spa franchise, operating for over 15 years at the intersection of stress relief, recovery, performance, and longevity. With 50+ locations across the U.S.+ Canada, True REST has built a category-defining brand anchored by a high-retention, membership-based model that delivers predictable recurring revenue. Our expansion into the Vitality Suite: sauna, cold plunge, and red light therapy, adds multiple profit streams and increases revenue per square foot.
Franchise Growth & Opportunity
- Operating locations across 20+ states
- 15+ years of proven operations and playbooks
- Strong membership adoption and repeat usage
- Significant white space available in key U.S. markets
What Sets True REST Apart
True REST’s success is driven by a diversified, wellness-stacking model designed for ease of ownership and scalability. Franchisees benefit from:
- Membership-driven recurring revenue
- Float therapy as a category anchor service
- Sauna, cold plunge, and red light therapy upgrades
- Gift cards and retail add-ons
- Turnkey training, site selection, and launch support
- National marketing, systems, and ongoing coaching
True REST offers a compelling opportunity for both first-time owners and experienced operators to build a purpose-driven, scalable business in one of the fastest-growing segments of the wellness industry.
Starting Costs & Investment Requirements
$411,000 - $1,110,000
$750,000
$150,000
Training & Support
True REST is designed to support you from day one through long-term growth. Our comprehensive training, proven systems, and ongoing support allow owners to launch confidently and operate efficiently.
Initial Training & Launch Support:
- Multi-day, in-person training covering operations, staffing, guest experience, and marketing
- Step-by-step guidance for site selection, lease review, buildout, and design
- Training on proprietary POS, booking, and CRM systems
- On-site support during grand opening to ensure a smooth launch
- Access to detailed operations manuals and playbooks
Ongoing Support & Growth:
- Dedicated franchise coaching and business guidance
- Ongoing education through webinars, workshops, and on-demand resources
- National and local marketing support with plug-and-play campaigns and assets
- Continuous updates to SOPs, technology, and best practices
- Rollout support for new services, including sauna, cold plunge, and red light therapy
- Access to a collaborative network of experienced franchise owners
At True REST, you are never left to figure things out alone. You join a proven, supportive system built to help you operate with confidence and scale successfully.
History
True REST was founded by Holly & Nick Janicki, the current CEO, with a passion for science-backed wellness and performance. Nick recognized early on that deep rest and nervous system recovery were becoming essential in an increasingly high-stress world. What began as a single float therapy location in Arizona quickly gained traction as clients experienced meaningful improvements in stress, sleep, pain management, and mental clarity. This early success positioned True REST as a pioneer in the float therapy category.
Over the past 15+ years, True REST has grown into the nation’s leading float therapy spa franchise, expanding across more than 20 states through a proven, scalable model. The brand has continually evolved, refining its operating systems, training programs, and technology while expanding into full-spectrum recovery with sauna, cold plunge, and red light therapy.
Today, True REST is entering its next phase of growth, focused on multi-unit development, innovation, and long-term leadership in the rapidly expanding wellness and longevity industry.
Ideal Candidate
Our ideal True REST franchisee is motivated, community-minded, and excited to build a business centered on wellness, recovery, and longevity. Prior spa or wellness experience is not required. What matters most is strong leadership, operational discipline, and a commitment to delivering a high-quality guest experience.
Successful franchisees are comfortable managing teams, following proven systems, and executing local marketing. Financially, candidates should meet standard franchise qualification requirements, including sufficient liquidity and net worth, to support development and operations.
True REST is well-suited for both hands-on owners and multi-unit developers looking to grow a differentiated wellness platform with strong recurring revenue and long-term upside.