Wild Bill's Soda Franchise
Wild Bill’s Soda Franchise – Mobile Craft Beverage Business with Exclusive Territories
$100,000
$40,000
-
2014
Allentown,PA
Michael Quilty
About Wild Bill's Soda
Wild Bill’s Soda is a mobile, event-based craft beverage franchise built around nostalgia, entertainment, and high-traffic live events. Franchisees operate branded soda wagons and tap systems that serve handcrafted sodas at fairs, festivals, conventions, air shows, sporting events, and corporate gatherings. Rather than relying on a fixed retail location, Wild Bill’s goes directly to where large crowds already exist, creating a flexible and efficient operating model.
With over 20 years of operating history and more than 500 events scheduled nationwide each year, Wild Bill’s benefits from long-standing relationships with event promoters and repeat bookings at major venues. Franchisees can begin with a single stand and expand into multiple units and larger venue partnerships within their protected territories. Wild Bill’s provides a turnkey system including equipment, suppliers, training, and operational support to help owners launch quickly and grow over time.
Franchise Fees
$40,000
-
-
Why Choose Wild Bill's Soda?
- Event-Driven Business Model: Franchisees operate at over 500 live events annually across the United States.
- Lower Fixed Costs: No retail lease or daily storefront expenses.
- Scalable Ownership: Start with one stand and grow into multiple units and larger event footprints.
- Turnkey System: Equipment, suppliers, recipes, training, and event guidance are provided.
- Established Brand: Over two decades of operating history and strong fan loyalty.
- Flexible Lifestyle: A mobile, seasonal business that allows owners to control when and where they operate.
Wild Bill’s offers a unique blend of operational simplicity, brand recognition, and growth potential inside protected territories.
Starting Costs & Investment Requirements
$155,800 - $214,700
$100,000
$100,000
Training & Support
Wild Bill’s provides comprehensive onboarding and ongoing support designed specifically for mobile event operations. Franchisees receive training in equipment operation, event setup, POS systems, food safety, and customer service, along with detailed operations manuals and live field training.
Ongoing support includes marketing tools, event booking guidance, supplier coordination, and regular communication with the support team. Franchisees also receive assistance with territory planning and expansion as they grow into additional stands and larger venues.
History
Wild Bill’s was founded in 2002 with a mission to bring nostalgic craft sodas to live events across the country. What began as a single soda stand grew into a national mobile beverage brand known for its distinctive flavors, collectible mugs, and interactive customer experience.
The company began franchising in 2014 and has continued to expand through long-standing relationships with fairs, festivals, conventions, and entertainment venues. Today, Wild Bill’s participates in more than 500 events nationwide each year, providing franchisees with repeat opportunities and strong visibility in their markets.
Ideal Candidate
Wild Bill’s franchisees are hands-on operators who enjoy working with people and thrive in fast-paced, live-event environments. The model is well suited for candidates from military, first responder, education, hospitality, corporate management, or sales backgrounds.
Successful owners are organized, reliable, and comfortable managing staff, equipment, and customer flow at busy venues. No food or beverage experience is required. What matters most is leadership, work ethic, and the ability to execute a proven system while delivering great customer experiences.