Austin, TX
U.S.-based Amazon FBA brand (operating under a Texas LLC) focused on value-driven home & kitchen SKUs with streamlined overseas sourcing and nationwide fulfillment. Inventory is produced by an...
$155,210

Austin, TX
U.S.-based Amazon FBA brand (operating under a Texas LLC) focused on value-driven home & kitchen SKUs with streamlined overseas sourcing and nationwide fulfillment. Inventory is produced by an...
$155,210

Miami County, KS
This is a rare opportunity to acquire a profitable, IP-rich consumer lifestyle brand operating at the lucrative intersection of the $9.9T travel industry and the high-demand mobile accessory sector....
$10,646,522
Cash Flow: $4,982,024
Millburn, NJ
Under-Optimised, Under-Monetised Opportunity A long-established online mathematics education platform with strong brand authority, diversified monetisation, and meaningful upside. The business has...
$200,000
Cash Flow: $41,000
Los Angeles County, CA
This is a rare opportunity to acquire a 13 year established online tattoo supply (Tattoo Kit, Tattoo Ink, Tattoo Machines, Tattoo Accessories etc.) business with consistent Amazon sales across the...
$100,000
New York, NY
This established educational toy brand has been operating since 2017, offering magnetic construction sets designed to promote creative and STEM-based learning for children. The business sells through...
$88,000
Cash Flow: $45,000
Austin, TX
U.S.-based Amazon FBA brand selling Latin-inspired kitchenware & pantry items with 14 SKUs and Amazon Brand Registry. 12-month averages: $32,092/mo revenue and $4,444/mo profit (~14% margin). Sales...
$142,197
Cash Flow: $53,328
Spring, TX
This is a 12-year-old content business in the Family, Home & Children niches, monetized primarily by display advertising, with additional revenue from Amazon Associates / affiliate and digital...
$243,736
Cash Flow: $75,000
Miami-Dade County, FL
This digital education platform presents an established opportunity in the growing e-learning market. The business has operated using Facebook Ads as its primary marketing channel, creating a clear...
$98,000
Cash Flow: $60,000
New York
This established kids’ toy store offers a curated selection of educational, creative, and sensory toys that parents love and kids can’t get enough of. The business generates an average of $3,000...
$75,378
Cash Flow: $90,286
New York
Under well-established white-label agreements with select manufacturers and suppliers, this highly profitable and long standing 13-Year-Old eCommerce store sells a wide variety of premium, high-ticket...
$568,750
Cash Flow: $175,000
Tallinn
Game of Bricks is a eCommerce business dedicated to LEGO enthusiasts and anyone who loves to build and create. Since launching in 2019, we've experienced consistent, significant growth each year. So...
$3,500,000
EBITDA: $508,469
Austin, TX
Founded in August 2022, this lean, high-margin Amazon FBA brand offers 5 proprietary SKUs in the supplements niche, targeting a common and recognizable skin condition. Operating under the brand fit &...
$289,804
Cash Flow: $133,752
Austin, TX
Launched in 2017, this Amazon FBA and Shopify hybrid brand offers a broad line of 42 apparel and accessory SKUs, primarily targeting the costume, bridal, and event-based fashion niche. Operating under...
$118,000
Cash Flow: $37,272
$119,000
Irvine, CA
New York, NY
High Margin, Recurring Revenue, Global Scalability. High-End Business Networking Club - Established Chapter for Sale. This is your opportunity to step into ownership of an established chapter of CEO...
$500,000
EBITDA: $376,992
Statesville, NC
This is a well-structured and profitable Amazon FBA business offering a line of everyday-use consumable products in the household and automotive care categories. The business sells items that...
$95,000
Cash Flow: $54,000
Peter Garrod
WNC Business Brokerage
Serving Buncombe County, NC
WNC Business Brokerage will help you sell your business at the Competitive Commission Rate of 8% paid at Closing for an Awesome Personal Business Broker Service. I live locally and am part of the local community so you get the Personal Experienced Attention that you deserve. Easy to understand uncomplicated Listing Agreement - Advertising your business for sale is at our expense. Confidentiality Is Absolute at All Times. I have 20 years of Successfully Selling Businesses; I understand Business and I understand valuing a Business in the local Market to help you obtain the best price for your Business; It is Your Business and you have your own thoughts on value so I will work with you to establish a Listing Price. I will give you guidance on how to position your Business for sale; I will give you guidance on the best way to show your Business to a potential buyer; We will give you guidance and advice so you are ready for Due Diligence; and I will explain the whole process of Selling a Business from "For Sale" to the "Closing" of the Sale. BUYERS - I have worked with Buyers for many years, good advice and guidance when Buying a Business is what I do. I Help put Buyers and Sellers together for a Successful Conclusion. WNC Business Brokerage is your First Choice for an Asheville Business Brokerage and the Surrounding Counties of WNC Call Peter Garrod Business Broker 828-772-8447 I will be pleased to discuss Selling your Business or find a Business for a Buyer. CONFIDENTIALLY
El Paso, TX
Turn-Key Direct to Consumer (DTC) Cold Pressed Juice Company- Opportunity for an entrepreneur in Ecommerce/Business 7 Figure "Turn Key" Web-Based DTC (Direct to Consumer) Business. US Based on FDA...
$1,000,000
Brooklyn, NY
This is your chance to jump into entrepreneurship with a wonderful luxury hat brand available for sale. The brand has shifted focus in recent years to an eCommerce model and has done $40,000 YTD in...
$50,000
Hallandale Beach, FL
Thriving logistics and eCommerce fulfillment company with a proven 9-year track record of success. Generating over $425K in annual net income, this turnkey operation manages two fully equipped Florida...
$1,100,000
Cash Flow: $425,000
Charlotte, NC
This is a lightweight, portable outdoor putting game designed for the beach, combining the fun of putting with a relaxing day on the sand. The product is able to collapse into a backpack style bag and...
$220,000
Cash Flow: $51,422
King County, WA
Imagine a scalable online PET TECH store, providing cutting-edge technological solutions for modern pet care. This established e-commerce platform, with its current operational success, $3,000 in...
$75,515
EBITDA: $51,515
Suffolk County, MA
Imagine a scalable online RV FURNITURE store, providing innovative solutions for maximizing comfort and space in recreational vehicles. This established e-commerce platform, with its current...
$112,990
New York, NY
Envision a scalable online pet furniture business with strong growth potential. This established e-commerce platform, with its current operational success, projects a realistic path to $3,000 in...
$102,990
Brooklyn, NY
Are you looking to own a thriving online business? We’re offering our 4-year established kids toy store for sale, generating $3,000 in profit per month with 100% online operations. No physical...
$75,151
Cash Flow: $129,386
New York County, NY
Envision a streamlined online HOME DECOR store, offering a diverse range of products to help customers create personalized and inviting living spaces, and designed for significant expansion. This...
$54,990
New York County, NY
Imagine a scalable online PET EQUIPMENT store, providing essential and practical tools for pet care and well-being. This established e-commerce platform, with its current operational success, projects...
$53,490
San Diego, CA
CEO Life – A High-Margin, Rapidly Scaling Global Membership Empire CEO Life is a premier, fast-growing executive network that has redefined how CEOs, entrepreneurs, and business owners connect, grow,...
$6,400,000
EBITDA: $1,288,270
Brooklyn, NY
This is an operating electric bike retail business based in Brooklyn, NY, with sales coming from both local customers and online inquiries. The company stocks its own inventory and fulfills all orders...
$200,000
Cash Flow: $72,500
Harris County, TX
Our Position & Competitive Advantages Focused / niche specialization: offers a unique opportunity for an investor or future business owner to focus on scaling the business. The platform itself is far...
$1,400,000
Cash Flow: $689,000
Los Angeles County, CA
From our portfolio of 24 online businesses, we’re releasing a lean, high-performing asset built on years of digital excellence. This fully optimized, revenue generating operation with elite systems is...
$140,000
Cash Flow: $160,000
Los Angeles County, CA
ESTABLISHED PARTY SUPPLY WHOLESALE & RETAIL BUSINESS - $7M REVENUE, $2M PROFIT This well-established party supply distribution business has operated successfully for over 20 years in Los Angeles...
$10,000,000
Cash Flow: $2,300,000
Beverly Hills, CA
Consistently growing Amazon FBA brand with strong margins and minimal owner involvement. This product line has demonstrated reliable performance in the competitive kitchenware niche and is...
$50,000
Sagaponack, NY
Established Amazon FBA brand with strong growth potential and minimal owner involvement. This product has proven consistent demand and is primed for scale with steady inventory management and light...
$27,000
New York County, NY
This established Shopify-based e-commerce store specializes in stylish and affordable eyewear that blends fashion with function. With a diverse product line spanning standard eyeglasses, sunglasses,...
$98,000
Cash Flow: $56,000
$45,000
Miami, FL
Staten Island, NY
We didn’t build this to flip it. Life pulled us in a different direction, so we’re passing the keys to a brand that already hums. It’s a direct to consumer online store in the sleep/calm lane. 2024...
$4,500,000
EBITDA: $940,000
San Diego, CA
Boomerang was established in 1994 in Grapevine, Texas. It's a household name in the music industry. Cash-flow is positive and debt-free. Very low overhead for daily operations. Sales and Admin duties...
$149,000
Cash Flow: $75,000
Seattle, WA
2022 - $24,935 in Revenue 2023 - $36,007 in Revenue 2024 - $63,110 in Revenue Valuation: Valuation is based on a 2.5x multiple on net profit of year 2024 + inventory value. - Did over $60k last year...
$55,000
Cash Flow: $20,195
Los Angeles County, CA
For 18+ years, this patented three-wheel mobility brand has turned first rides into lifelong memories—pairing stability, comfort, and style for kids, active adults, seniors, and rehab users. The...
$1,850,000
San Clemente, CA
Valuation: Valuation is based on a market calculation range with a combination of factors relevant to Amazon. Sustained over 33% net margin after all associated expenses and is consistently growing...
$60,000
Cash Flow: $15,000
New York, NY
2021 - 80,000 in Revenue 2022 - 100,000 in Revenue 2023 - 122,000 in Revenue 2024 - On track to do 140k this year. However, still has much growth potential ahead of it. - Did over 120k last year in...
$90,000
Cash Flow: $32,000
Woodinville, WA
We have been providing outstanding promotional products, apparel and creative services to our clients for 14 years. Our focus has been on creating a full-service agency, treating our clients as family...
$450,000
Cash Flow: $125,000
Buckeye, AZ
Established Amazon-based e-commerce business offering a proven passive income opportunity with strong growth potential. This relocatable, home-based operation has generated $46,000 in annual revenue...
$48,000
Cash Flow: $11,000
Pauline Boudos
Keller Williams Preferred
Serving Cook County, IL
Nashville, TN
A profitable cash flowing SEO business for sale. Trailing 12-month cash flow of $56K of which $56K is recurring passive income. This business is and has been operated by one owner since the business...
$199,200
Cash Flow: $56,400
Brooklyn, NY
This specialty online toy brand has established a stable presence by offering high-quality, eco-friendly, and open-ended play products focused on creativity, imagination, and sensory development. The...
$85,151
Cash Flow: $95,151
$325,674
Austin, TX
New Port Richey, FL
Established Personal Injury Lead Generation Platform - Nationwide This profitable digital marketing business specializes in accident report searches, serving the personal injury attorney market...
$5,000,000
Cash Flow: $1,493,700
Virginia Beach, VA
2022 - $21,250 in Revenue 2023 - $34,940 in Revenue 2024 - $43,370 in Revenue Valuation: Valuation is based on a 2.2x multiple on net profit of year 2024 revenue + inventory value. - Did over $40k...
$43,750
Cash Flow: $19,412
San Francisco, CA
2022 - $41,290 in Revenue 2023 - $69,940 in Revenue 2024 - $105,239 in Revenue Valuation: Valuation is based on a 2.3x multiple on net profit of year 2024 revenue + inventory value. - Did over $100k...
$58,900
Cash Flow: $22,931
Orlando, FL
Very Passive Amazon Brand For Sale 2022 - $51,250 in Revenue 2023 - $81,940 in Revenue 2024 - $131,782 in Revenue Valuation: Valuation is based on a 2.7x multiple on net profit of year 2025 revenue +...
$72,500
Cash Flow: $32,342
Missouri
This premium consumer brand offers a rare acquisition opportunity with over $10M invested in product development, patents, inventory, and infrastructure. Positioned across both fashion and outdoor...
$875,000
Pawtucket, RI
HIGHLIGHTS Established 20+ Years $1,061,626 Gross Revenue $350,000 Equipment (Included) $1.4M Inventory (Included) 9,770 Sq Ft Retail + Fulfillment Facility Strong D2C and Retail Infrastructure 100+...
$4,000,000
Los Angeles, CA
This established online fishing platform generates consistent passive income by connecting fishing enthusiasts with charter operators and fellow anglers. Operating since 2023, the business has built a...
$24,000
Cash Flow: $22,800
Websites and ecommerce businesses offer scale that local “brick and mortar” businesses can’t match. If you’re looking to buy or sell one of these businesses, it helps to have some context on valuation and financial performance of the industry. To that end, we have aggregated website and ecommerce business for sale listing data to provide benchmark financial information for anyone looking to enter the market.
This data serves as a guide, but it is important to note that each business is unique and may have different valuation factors. When considering buying or selling a website or ecommerce business, it is crucial to do thorough due diligence and seek professional guidance.
Market Snapshot
|
Number of Businesses Analyzed |
477 |
|
Median Asking Price |
$525,000 |
|
Median Reported Revenue |
$713,516 |
|
Median Reported Earnings |
$222,533 |
|
Financials based on businesses that listed an asking price, annual revenue, and seller's discretionary earnings. |
|
Website and Ecommerce Business Valuation Multiples
|
Range |
Revenue |
Earnings (SDE) |
|
Lower Quartile |
0.43 |
2.00 |
|
Median |
0.75 |
3.00 |
|
Upper Quartile |
1.38 |
3.89 |
|
Revenue and earnings multiples based on reported revenue, seller's discretionary earnings, and asking price. |
||
Read the report:
Website & E-Commerce Business Valuation: Multiples & Financial Benchmarks
FAQs
How much does it cost to buy a website or ecommerce business?
Prices vary depending on sales volume and financial performance, but the median asking price for a website or ecommerce business in the U.S. is approximately $525,000.
How much do these business owners earn?
These businesses vary in sales volume, but website or ecommerce business owners report median annual sales of $713,516 and annual owner earnings of $222,533. These figures are based on businesses that have listed their annual revenue and seller's discretionary earnings.
How do I value a website or ecommerce business?
Valuing a website or ecommerce business involves considering several factors, including annual sales volume, profit, and growth (or decline) trends. Brokers, business owners, and business buyers will typically rely on valuation multiples to gauge business value relative to similar businesses in the market. Revenue multiples in the website or ecommerce business space typically range from 0.43 to 1.38, with the median at 0.75. Earnings multiples range from 2.00 to 3.89, with the median at 3.00. These values suggest the average website or ecommerce business may sell for around 0.75 times its annual revenue, and 3 times its annual owner’s earnings.
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