Dallas, TX
Strong Amazon FBA brand with proven 35% margins and clear upside to 46%. The only limiting factor is inventory consistency. Keep it stocked, and it will scale fast. Inventory: $2,938 (included)...
$20,000
Cash Flow: $5,000
Dallas, TX
Strong Amazon FBA brand with proven 35% margins and clear upside to 46%. The only limiting factor is inventory consistency. Keep it stocked, and it will scale fast. Inventory: $2,938 (included)...
$20,000
Cash Flow: $5,000
Kansas City, MO
This Amazon brand is a diamond in the rough: high margins, proven sales, and massive upside for a buyer who can keep inventory flowing. Proven Profitability: At scale, the brand has produced a 28% net...
$20,000
Cash Flow: $5,000
Cook County, IL
Hands Off Amazon Brand For Sale 2022 - $51,250 in Revenue 2023 - $69,940 in Revenue 2024 - $84,370 in Revenue Valuation: Valuation is based on a 2.7x multiple on net profit of year 2024 revenue +...
$77,000
Cash Flow: $28,685
Los Angeles County, CA
Almost Entirely Hands off Amazon Business For Sale 2022 - $34,450 in Revenue 2023 - $46,870 in Revenue 2024 - $59,213 in Revenue Valuation: Valuation is based on a 2.8x multiple on net profit of year...
$55,000
Cash Flow: $20,650
New York
This 6-year-old company is the #1 D2C Nursing Education brand in North America, generating $6M in TTM revenue, ~$2.04M in TTM SDE (representing 14.3% YOY growth), and 67.6% gross margins. Founded in...
$9,200,000
Cash Flow: $2,042,963
Florida
This business publishes content targeted at current and potential RV owners, an engaged audience with lots of disposable income. Mediavine ads, affiliate sales, sponsored posts, and social media...
$336,000
Cash Flow: $106,361
Utah County, UT
Established Amazon FBA brand operating in the blue-collar and trades workwear niche. The business has validated demand, consistent sales, and a clear path to growth through improved branding,...
$40,000
Arlington, TX
Founded in late 2022, this Amazon FBA kitchenware and organic seasoning brand has carved a unique position in the Latin-inspired cooking niche. Operating under the name Loisa, the brand currently...
$142,197
Cash Flow: $55,328
Doral, FL
Located in Doral, Florida, this established health and beauty brand specializes in modern silicone body and facial scrubbers that offer a cleaner, longer-lasting alternative to traditional bath tools....
$350,000
Cash Flow: $95,000
Los Angeles County, CA
Imagine a scalable online HOME FURNITURE AND DECOR store, offering stylish and comfortable solutions for creating beautiful living spaces. This established e-commerce platform, with its current...
$75,000
EBITDA: $50,000
Available Nationwide
Continuously recognized as one of the Best Franchises to Own by trusted franchising industry leaders like Forbes® and Entrepreneur®!
$150,000
Fresno County, CA
Selling a Fun & Profitable Online Kids Toys Store – $3k Profit / $10k Revenue Projections Here’s everything you need to know: Scalable Online Kids Toys Store – A colorful and exciting business...
$103,990
Bethlehem, PA
Established Amazon FBA store specializing in household cleaning staples with built-in recurring income through auto-delivery subscriptions. Low-touch operation requiring under 4 hours monthly. I built...
$134,999
Cash Flow: $97,895
Brooklyn, NY
This online toy store has been operating for approximately four years, specializing in educational, sensory, and creativity-focused toys. The business has established a consistent revenue model,...
$87,995
Cash Flow: $81,815
Flower Mound, TX
Located in Flower Mound, Texas, this small product brand specializes in durable dry-erase planners, meal boards, and family chore charts. All items are designed to help households and offices stay...
$100,000
Cash Flow: $52,000
Austin, TX
U.S.-based Amazon FBA brand (operating under a Texas LLC) focused on value-driven home & kitchen SKUs with streamlined overseas sourcing and nationwide fulfillment. Inventory is produced by an...
$155,210
Daz Connell
Murphy Business & Financial Corporation
Serving Bergen County, NJ
Daz Connell has been awarded as a Top National Producer and Multi-Million Dollar Broker for the last 8 years running- 2016-2023. Daz has consistently ranked in the Top 10 nationally for business sale transactions, covering several industries. He's also a fellow entrepreneur who is 3x INC 500 Award Winner for Business. Murphy is the largest (IBISWorld 2015) and most successful business brokerage firm in North America with offices conveniently located throughout the United States and Canada. We are members of virtually all associations, group listing services and networks that exist in the business brokerage industry. We have unsurpassed access to buyers and sellers nationwide. Our proven process and system provides our clients a higher closing ratio than national averages. We promise that you will not find a more complete, thorough professional experience as the one Murphy Business and Financial Corporation can provide. Daz covers New Jersey and New York with a vast network of Buyers and Professionals (Attorneys, Accountants, Lenders) to ensure the sale of your business.
Miami County, KS
This is a rare opportunity to acquire a profitable, IP-rich consumer lifestyle brand operating at the lucrative intersection of the $9.9T travel industry and the high-demand mobile accessory sector....
$10,646,522
Cash Flow: $4,982,024
Millburn, NJ
Under-Optimised, Under-Monetised Opportunity A long-established online mathematics education platform with strong brand authority, diversified monetisation, and meaningful upside. The business has...
$200,000
Cash Flow: $41,000
Los Angeles County, CA
This is a rare opportunity to acquire a 13 year established online tattoo supply (Tattoo Kit, Tattoo Ink, Tattoo Machines, Tattoo Accessories etc.) business with consistent Amazon sales across the...
$100,000
New York, NY
This established educational toy brand has been operating since 2017, offering magnetic construction sets designed to promote creative and STEM-based learning for children. The business sells through...
$88,000
Cash Flow: $45,000
Austin, TX
U.S.-based Amazon FBA brand selling Latin-inspired kitchenware & pantry items with 14 SKUs and Amazon Brand Registry. 12-month averages: $32,092/mo revenue and $4,444/mo profit (~14% margin). Sales...
$142,197
Cash Flow: $53,328
Available in Multiple Locations
Provide comprehensive IT solutions to local businesses. Recurring revenue. Absolutely no IT experience needed! Low investment. Small office. Lifestyle.
$50,000
Spring, TX
This is a 12-year-old content business in the Family, Home & Children niches, monetized primarily by display advertising, with additional revenue from Amazon Associates / affiliate and digital...
$243,736
Cash Flow: $75,000
Miami-Dade County, FL
This digital education platform presents an established opportunity in the growing e-learning market. The business has operated using Facebook Ads as its primary marketing channel, creating a clear...
$98,000
Cash Flow: $60,000
New York
This established kids’ toy store offers a curated selection of educational, creative, and sensory toys that parents love and kids can’t get enough of. The business generates an average of $3,000...
$75,378
Cash Flow: $90,286
New York
Under well-established white-label agreements with select manufacturers and suppliers, this highly profitable and long standing 13-Year-Old eCommerce store sells a wide variety of premium, high-ticket...
$568,750
Cash Flow: $175,000
Tallinn
Game of Bricks is a eCommerce business dedicated to LEGO enthusiasts and anyone who loves to build and create. Since launching in 2019, we've experienced consistent, significant growth each year. So...
$3,500,000
EBITDA: $508,469
ESTABLISHED SUSTAINABLE ACCESSORIES BRAND WITH BLUE-CHIP RETAIL ACCOUNTS This acquisition opportunity represents a well-established accessories manufacturing and distribution company specializing in...
Not Disclosed
Cash Flow: $418,000
Delaware
Note about this listing: The seller operates a large ecommerce business. He is looking to sell these assets to allow him to focus on his core business. Cash buyers with quick closings will be...
$384,000
Cash Flow: $109,688
Austin, TX
Founded in August 2022, this lean, high-margin Amazon FBA brand offers 5 proprietary SKUs in the supplements niche, targeting a common and recognizable skin condition. Operating under the brand fit &...
$289,804
Cash Flow: $133,752
Austin, TX
Launched in 2017, this Amazon FBA and Shopify hybrid brand offers a broad line of 42 apparel and accessory SKUs, primarily targeting the costume, bridal, and event-based fashion niche. Operating under...
$118,000
Cash Flow: $37,272
New York, NY
High Margin, Recurring Revenue, Global Scalability. High-End Business Networking Club - Established Chapter for Sale. This is your opportunity to step into ownership of an established chapter of CEO...
$500,000
EBITDA: $376,992
Available Nationwide
Tap into the lucrative world of technology with CMIT Solutions Franchise
$100,000
Statesville, NC
This is a well-structured and profitable Amazon FBA business offering a line of everyday-use consumable products in the household and automotive care categories. The business sells items that...
$95,000
Cash Flow: $54,000
El Paso, TX
Turn-Key Direct to Consumer (DTC) Cold Pressed Juice Company- Opportunity for an entrepreneur in Ecommerce/Business 7 Figure "Turn Key" Web-Based DTC (Direct to Consumer) Business. US Based on FDA...
$1,000,000
Delaware
Note about this listing: We are looking for cash buyers who can preferably close before the end of the year. We will entertain buyers on a first-come, first-served basis. Buyers who can move quickly...
$370,000
Cash Flow: $92,709
Brooklyn, NY
This is your chance to jump into entrepreneurship with a wonderful luxury hat brand available for sale. The brand has shifted focus in recent years to an eCommerce model and has done $40,000 YTD in...
$50,000
Austin, TX
This listing is for a verified and brand-registered Amazon FBA business operating in the beauty niche since May 2020. The business features four SKUs focused on high-demand dispenser bottles with over...
$325,674
Cash Flow: $111,660
New York
Founded in Australia in 2013, this business has become a premium leather-accessories brand committed to sustainable craftsmanship and timeless design. The company creates full-grain, vegetable-tanned...
$460,000
Cash Flow: $184,608
Hallandale Beach, FL
Thriving logistics and eCommerce fulfillment company with a proven 9-year track record of success. Generating over $425K in annual net income, this turnkey operation manages two fully equipped Florida...
$1,100,000
Cash Flow: $425,000
Austin, TX
Our client FBA81906-0221FE Store was founded in February 2021, this Amazon FBA brand has carved out a strong niche within the pet care space, offering calming products for pets that have demonstrated...
$287,450
Cash Flow: $104,532
New York, NY
This Amazon FBA business, established in 2019, caters to professionals, remote workers, and small businesses with 25 essential office supply SKUs. The product portfolio includes high-demand items such...
$179,000
Cash Flow: $238,800
Austin, TX
This Amazon FBA business, established in 2018, is a thriving operation specializing in high-demand sports equipment and fitness gear. Featuring 46 SKUs, the business caters to a diverse audience...
$257,500
Cash Flow: $93,600
Austin, TX
This Amazon FBA business, established in 2022, is a standout in the medical and recovery apparel market, offering 7 premium SKUs specifically designed for post-surgical recovery and healthcare needs....
$275,000
Cash Flow: $91,200
Max Lee
The Right Realty Group
Serving Los Angeles County, CA
Charlotte, NC
This is a lightweight, portable outdoor putting game designed for the beach, combining the fun of putting with a relaxing day on the sand. The product is able to collapse into a backpack style bag and...
$220,000
Cash Flow: $51,422
Texas
The company operates as an asset-light broker connecting homeowners and contractors with regional dumpster suppliers across 60 US markets via an online-ordering platform. Founded in 2013, the company...
$5,650,000
Cash Flow: $1,130,000
The Woodlands, TX
Launched in 2018, this profitable Amazon FBA business specializes in fast-moving consumer goods in the health & beauty, skincare, and wellness categories. The storefront features high-demand items...
$260,142
Cash Flow: $89,196
Dallas, TX
(FBA83610-0123FE) This is a streamlined, high-margin Amazon FBA brand operating in the children’s product niche, launched in January 2023. The business features 5 SKUs, with one hero SKU generating...
$209,817
Cash Flow: $86,820
Florida
This brand has nine years of Etsy marketplace authority with 440K+ orders, 32K+ reviews with a 4.9 star rating, SEO durability, and comprehensive catalog depth that create competitive moats that...
$370,000
Cash Flow: $175,748
New York
This established multichannel ecommerce operation, with 85% of revenue from Amazon and presence across more than seven platforms, specializes in high-growth Health & Wellness, Food & Beverage, and...
$1,340,000
Cash Flow: $526,471
Columbia, MO
(100% REMOTE / MOTIVATED SELLER / $330K SDE | $250K of EBITDA) Established, trusted digital traffic intermediary platform connecting major global brands with high-intent traffic across home services,...
$1,150,000
Cash Flow: $330,000
Bristol County, MA
This is a rare opportunity to acquire a well-established, profitable e-commerce business-to-consumer retailer serving motorcycle enthusiasts. Founded close to 20 years ago, the company has built a...
$925,000
Cash Flow: $308,917
Spring, TX
This listing is for a bundled portfolio of three Amazon FBA supplement brands, launched shortly after covid in 2021. The business generates an average monthly net profit of $11,848 on $39,413 revenue,...
$308,041
Cash Flow: $142,176
Websites and ecommerce businesses offer scale that local “brick and mortar” businesses can’t match. If you’re looking to buy or sell one of these businesses, it helps to have some context on valuation and financial performance of the industry. To that end, we have aggregated website and ecommerce business for sale listing data to provide benchmark financial information for anyone looking to enter the market.
This data serves as a guide, but it is important to note that each business is unique and may have different valuation factors. When considering buying or selling a website or ecommerce business, it is crucial to do thorough due diligence and seek professional guidance.
Market Snapshot
|
Number of Businesses Analyzed |
477 |
|
Median Asking Price |
$525,000 |
|
Median Reported Revenue |
$713,516 |
|
Median Reported Earnings |
$222,533 |
|
Financials based on businesses that listed an asking price, annual revenue, and seller's discretionary earnings. |
|
Website and Ecommerce Business Valuation Multiples
|
Range |
Revenue |
Earnings (SDE) |
|
Lower Quartile |
0.43 |
2.00 |
|
Median |
0.75 |
3.00 |
|
Upper Quartile |
1.38 |
3.89 |
|
Revenue and earnings multiples based on reported revenue, seller's discretionary earnings, and asking price. |
||
Read the report:
Website & E-Commerce Business Valuation: Multiples & Financial Benchmarks
FAQs
How much does it cost to buy a website or ecommerce business?
Prices vary depending on sales volume and financial performance, but the median asking price for a website or ecommerce business in the U.S. is approximately $525,000.
How much do these business owners earn?
These businesses vary in sales volume, but website or ecommerce business owners report median annual sales of $713,516 and annual owner earnings of $222,533. These figures are based on businesses that have listed their annual revenue and seller's discretionary earnings.
How do I value a website or ecommerce business?
Valuing a website or ecommerce business involves considering several factors, including annual sales volume, profit, and growth (or decline) trends. Brokers, business owners, and business buyers will typically rely on valuation multiples to gauge business value relative to similar businesses in the market. Revenue multiples in the website or ecommerce business space typically range from 0.43 to 1.38, with the median at 0.75. Earnings multiples range from 2.00 to 3.89, with the median at 3.00. These values suggest the average website or ecommerce business may sell for around 0.75 times its annual revenue, and 3 times its annual owner’s earnings.
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